Concordia chooses Dept as partner for its new digital experience platform
The Swiss health insurance company Concordia has selected Dept as its new digital partner to modernize and optimize the online experience on its website.
Swiss health insurance company Concordia has selected Dept as its new digital partner to modernize and optimize the online experience of its website. Over the coming years, Dept will drive a comprehensive digital transformation - with the aim of rethinking the digital interface: from strategy and UX design to content and technology. The result will be a modern, cloud-based platform that is flexibly geared towards the needs of customers.
Access to digital healthcare is to be redefined
The Swiss insurance world is in the midst of a digital transformation and Concordia wants to play an active role in shaping it. With the clear vision of creating a digital presence that is simple, user-friendly and future-proof. The project strengthens the technological basis, responds to new customer requirements and AI tools and at the same time improves accessibility and performance. In the selection process, Dept impressed with its holistic approach, the combination of strategy, design and technology, as well as its proven expertise in Adobe Experience Manager, cloud architectures, accessible digital design and in-depth data, SEO and GEO know-how.
"With this partnership, Concordia is laying the foundation for the next chapter of our digital transformation," says Benjamin Heimgartner, Head of Marketing at Concordia. "We are creating a digital experience that is intuitive, inclusive and deeply customer-centric, strengthening the Concordia brand."
Shaping the future of healthcare
Proximity to customers is at the heart of the project: The new website not only aims to make access to complex insurance information clearer, easier to understand and more accessible, but also places great emphasis on personal advice, whether online or in one of the 160 locations in Switzerland and the Principality of Liechtenstein. With the new platform, Concordia is switching to Adobe Experience Manager in the cloud and combining user-friendly design with modern architecture and flexibility - so that users can access the information and services they need more easily and quickly in future.
"This collaboration stands for trust that comes from design and technology," says Yann Wanner, Director of Business Development at Dept DACH. "Together with Concordia, we are developing a platform that combines empathy, simplicity and performance - setting new standards for digital experiences in the healthcare sector."
With this partnership, Dept aims to strengthen its presence in the healthcare and insurance sector and continue its success story in the DACH region with projects for Lufthansa, BioNTech, Mammut and Switzerland Tourism.
