"It was so nice with you"
From February, Migros club schools will be back on the bench
From February, Migros Club Schools are back on the benchThe start of the semester at Migros Club Schools appears in the calendar just in time for the frost. Although the course program is renewed in August each year, according to Rolf Fuchs, Head of Communications, the start of February is important for profiling - and not just because of the good intentions that are made at the turn of the year. According to Fuchs' initial estimate, the five regional Migros club schools were able to hold their own with sales growth of over four percent. In the Zurich, Rapperswil and Glarus region alone, where the Zurich agency Weber Harbeke is responsible for the advertising campaign, 2000 new classes with around 400 course topics will start in the first week of February.
The focus of the regional campaign, in which the Central Swiss Club Schools are also participating for the first time, is not on the comprehensive range of courses on offer, but on February 3, the date on which the course begins.
After the slight drop in response from newspaper inserts, they were looking for a new way to reach the young, urban and leisure-oriented clientele, says Fuchs. That's why the client is now trying an ironic reminder. In TV commercials, advertisements in the going out tips section, on streetcar posters, cards for free () and with a give-away campaign, the target group is being urged to really enjoy their leisure time in January. Because from February onwards, they will need it to study.
The concept fits seamlessly into the "Mehr Erfolg" umbrella campaign also developed by the agency. "This is certainly one of the reasons why the implementation was also adapted by Klubschule Innerschweiz," says CD Thomas Harbeke. Luca Aloisi
The focus of the regional campaign, in which the Central Swiss Club Schools are also participating for the first time, is not on the comprehensive range of courses on offer, but on February 3, the date on which the course begins.
After the slight drop in response from newspaper inserts, they were looking for a new way to reach the young, urban and leisure-oriented clientele, says Fuchs. That's why the client is now trying an ironic reminder. In TV commercials, advertisements in the going out tips section, on streetcar posters, cards for free () and with a give-away campaign, the target group is being urged to really enjoy their leisure time in January. Because from February onwards, they will need it to study.
The concept fits seamlessly into the "Mehr Erfolg" umbrella campaign also developed by the agency. "This is certainly one of the reasons why the implementation was also adapted by Klubschule Innerschweiz," says CD Thomas Harbeke. Luca Aloisi
