Epica 2015: No more Swiss gold
On the second day of the Epica judging, the Swiss gold hunt was stopped. But further awards in silver and bronze will follow.
In a jury marathon that lasted from half past eight in the morning until nine in the evening, almost all the remaining categories were judged in Berlin. As in the previous year, Switzerland will again receive three gold awards in 2015. In the medal table, however, there will still be some changes - a similarly good overall result as last year is within reach. Only the gold placements will be determined immediately during the judging, the rest will be calculated and determined later.
But it is already clear: Stories will win an Epica Award. The Triumph campaign "Find the One" was moved to the shortlist of the category "Fashion, Footwear & Personal Accessories" by the pre-jury according to Epica regulations. Reason: Too good to be eliminated prematurely due to extraordinarily strong competition. In this category, only the globally acclaimed H&M campaign "Close The Loop" was rated better at the judging in Berlin. Whether Stories will be enough for silver will be announced by the Epica organizers on Wednesday and communicated on Thursday.
Publicis can also look forward to (another) award (errors excepted, as always). In the category "Public Interest / Social", the Zurich agency convinced with the campaign "Women should not be worth less" for the Women's Center Zurich. In this category, only the "It happens here" campaign by Ogilvy & Mather London (Werbewoche.ch reported) - however, it was not rewarded with gold, but only with silver. Nevertheless, the good rating for Publicis is remarkable. On the one hand, because the campaign had to be shown in the original German version and explained by Editorial Director Marc Tungate due to linguistic requirements (e.g. drill vs. female drill; headphones vs. female headphones), on the other hand, the simple execution of the submitted subjects was occasionally criticized. Nevertheless, the creative idea was understood and well received.
The rest is speculation and will only become clear on Wednesday. In the radio category, FCB Zurich still has a real chance of winning bronze with its Neuroth quiz show campaign. Also in this category: At least two very strong campaigns stood in front of the sun for the promising Swiss entry in the fight for the best placings. Publicis is also still flirting with a (non-gold) award for L'Oréal in "Health, Beauty, Cosmetics & Toiletries. Ruf Lanz is hoping for an award in "Luxury & Premium Brands. Also open is the final evaluation of the work "Toy Soldiers" by Havas Worldwide Zurich for the Zurich Chamber Orchestra. Other award wins are also still possible.
Thomas Häusermann
The Swiss medal table 2015
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| Leo Burnett | 1 | ||
| Publicis | 1 | ? | ? |
| Wirz | 1 | ||
| Stories | ? | ? | |
| Total | 3 | ? | ? |
