Emotions without movement
Together with Condor, TBWA realized a "fun project" for the Zurich Schauspielhaus.
Advertising for culture is not the butter on the bread for many creative people, but perhaps a little salt in the soup of everyday life. Or where else can you simply have a plate of spaghetti thrown in the face of a well-known actor - to stay in the world of luxury foods - and the creative experiment is then shown in the Kulturkino Xenix and in all arthouse cinemas in the city of Zurich. "It was great fun for everyone involved to invent and realize this spot for the Schauspielhaus together," says CD Urs Schrepfer at TBWA Zurich. With few resources but many ideas, a film had to be produced for the renowned Zurich theater's subscription advertising.
> To the spot
The concept matured from a photo campaign. The set had already been built for this. Now members of the Schauspielhaus ensemble have spontaneously acted out a fight - very emotional, but without movement. It may have been "creative disobedience", but it had a lot of potential, says Markus Sulzer, Head of Marketing at the Schauspielhaus. The scene was filmed with a high-speed camera at 150 frames per second. A scientific definition from physics serves as the text. The film was directed by Patrick Senn. Executive producer was Philipp Petersson for Condor and the tricks were post-produced at Elefant.
Andreas Panzeri
> To the spot
The concept matured from a photo campaign. The set had already been built for this. Now members of the Schauspielhaus ensemble have spontaneously acted out a fight - very emotional, but without movement. It may have been "creative disobedience", but it had a lot of potential, says Markus Sulzer, Head of Marketing at the Schauspielhaus. The scene was filmed with a high-speed camera at 150 frames per second. A scientific definition from physics serves as the text. The film was directed by Patrick Senn. Executive producer was Philipp Petersson for Condor and the tricks were post-produced at Elefant.
Andreas Panzeri
