Emmi Benecol and TBWA\Health continue to fight cholesterol together
The product-specific collaboration between food manufacturer Emmi and agency TBWA continues. The Zurich-based advertising agency continues to handle the cholesterol drink Benecol.
The product-specific collaboration between food manufacturer Emmi and agency TBWA continues. The Zurich-based advertising agency continues to handle the cholesterol drink Benecol.
According to a press release on Wednesday, the challenge and the communication goal in 2009 are above all to continue the cholesterol sensitization and to establish Benecol as a possible solution for elevated cholesterol, combined with the exercise and nutrition topic. The core message to be conveyed: Benecol is the yogurt drink that tastes good and helps to favorably influence cholesterol levels. 30 percent of the population suffer from elevated cholesterol.
In addition to the classic print campaign, this year's advertising activities around Benecol will focus primarily on pharmacies. According to TBWA, target group-specific incentives (such as 4-week trial package, cholesterol tester discounts, proof of efficacy, etc.) will serve as door openers for the product.
Beat Schlatter and Denise Biellmann remain the product's advertising ambassadors. The current print subjects are to be followed by others in the second half of 2009.
According to a press release on Wednesday, the challenge and the communication goal in 2009 are above all to continue the cholesterol sensitization and to establish Benecol as a possible solution for elevated cholesterol, combined with the exercise and nutrition topic. The core message to be conveyed: Benecol is the yogurt drink that tastes good and helps to favorably influence cholesterol levels. 30 percent of the population suffer from elevated cholesterol.
In addition to the classic print campaign, this year's advertising activities around Benecol will focus primarily on pharmacies. According to TBWA, target group-specific incentives (such as 4-week trial package, cholesterol tester discounts, proof of efficacy, etc.) will serve as door openers for the product.
Beat Schlatter and Denise Biellmann remain the product's advertising ambassadors. The current print subjects are to be followed by others in the second half of 2009.
Responsible at Emmi Switzerland: David Jäger (Head of Marketing Services, Adrian Bucher (Advertising Management), Petra Hotstegs (Product Management), Liz Lämmler (Project Management). Responsible at TBWA\Health: Frederik Rossmann (CD), Werner Schellenberg (AD), Peter Bietenholz (text), Matthias Kiess (strategy and consulting), Isabel Brodersen (consulting). Photography: Dan Cermak, Image Editing: Felix Schregenberger, Web: .Pulse Web Agency, Media: Zip Media.
