One1 always starts with an audit
Agencies: Tom Mörker and Rolf Mötteli founded the agency Eins1 in Winterthur to provide strategic brand management services.
Agencies In Winterthur, Tom Mörker and Rolf Mötteli have founded the Eins1 agency for strategic brand management. "Today's saturated markets are forcing many small and medium-sized companies into fierce price- and deadline-dominated cut-throat competition," say the two newly appointed agency bosses Mörker and Mötteli. In times like these, advertising should no longer be a "matter of luck". Instead, it requires more and more strategic quality. Mötteli and Mörker are convinced that holistic brand personalities are not created solely through graphic design and the occasional advertisement, but through strategic brand management that adheres to "unique, unmistakable principles". Such a process led by the new agency usually begins with an audit or workshop. This is where the identity-defining features of the company and its products are developed. In the next phase, the principles that will determine strategic brand management in the future are defined. The third part of the implementation is realized in close cooperation with freelance designers. Here, the agency takes on the role of an advertising consultant.
Tom Mörker was previously managing director of a B2B manufacturing company in Bern and Zurich and product developer of a B2B company in Vienna as well as managing director of an agency for idea and project development. He also worked as production manager of Prosign, an agency for marketing and project development.
services.
Rolf Mötteli is a qualified advertising manager and marketing planner and worked in controlling and as an advertising consultant for 20 years at companies including Lintas, GGK, Zurich, Seiler DDB, Kern, Mötteli, Tanner and Heads Corporate Communication, including eight years as a member of the management board. Mötteli is a member of the Marketing Trophy jury.
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Tom Mörker was previously managing director of a B2B manufacturing company in Bern and Zurich and product developer of a B2B company in Vienna as well as managing director of an agency for idea and project development. He also worked as production manager of Prosign, an agency for marketing and project development.
services.
Rolf Mötteli is a qualified advertising manager and marketing planner and worked in controlling and as an advertising consultant for 20 years at companies including Lintas, GGK, Zurich, Seiler DDB, Kern, Mötteli, Tanner and Heads Corporate Communication, including eight years as a member of the management board. Mötteli is a member of the Marketing Trophy jury.
(pan)
