A Fasi for the snow bunny

Fashion For Helly Hansen, Publicis gets up close and personal with the high society of St. Moritz, high up in the Engadine Alps.
a place where nothing is easier than spending a lot of money and
where the rich and the beautiful say good night to each other. This
St. Moritz is a place of pilgrimage for VIPs and is also known worldwide
as one of the last bastions for wearers of expensive
Fur coats.
Here, in the middle of the famous Via Maistra shopping street, Peter Wider
(Sportplausch Wider Wallisellen) recently opened the flagship store of the
Norwegian functional underwear pioneer Helly Hansen. That
communication is changing under his leadership, the
local population is already "in the warm-up phase", as Wider the
time before the highly official opening. He found inspiration in
local wisdom, according to which it is easier to skin a bear
than a Grisons man's Helly Hansen.
For the pre-winter partial liquidation, his in-house agency Publicis
with a campaign under the motto "Better fiber fur than fur!". This
Free interpretation of the animal rights activist motto "Better naked than in fur"
makes sense because the outdoor fashion from Helly Hansen is
protects against snowstorms much better than bare skin.
This is demonstrated during the advertising campaign by models wearing only
Stroll through St. Moritz dressed in fiber fur. On posters and in
Ads are sophisticated ladies with too much mink and too little heart for
animals, with the campaign motto stamped over them and the
hint, where you can not only be politically correct, but now also
with a 50 percent liquidation discount.

Luca Aloisi