One hand washes the same
Noteworthy: As is well known, just like lifestyle journalism, so-called «service journalism» is not the brainchild of investigative newsrooms, but rather of advertising departments with a journalistic mindset.
Synergy effects Like lifestyle journalism, so-called "service journalism" is not an invention of investigative editorial offices, but of journalistically minded advertising departments. The fact that this genre, which is alarmingly close to the market, feeds almost exclusively on more or less clumsy PR is also "no news" - with the exception of consumer-protectionist veterans à la Beobachter. What is new, however, is the advertising exploitation of these two
The current Cablecom campaign is a prime example of this.
"New standards" (Aargauer Zeitung) are being set less by Switzerland's largest cable network operator than by its agency. After all, McCann-Erickson consistently and coquettishly crowns a communicative exploitation chain whose starting point is none other than the client itself. The only question is to whom this circular reasoning
The creative industry should be more embarrassed than the newspapers quoted or a creative company that only offers its customers (and therefore also their potential customers) a stale PR infusion instead of spicy advertising.
(oc)
The current Cablecom campaign is a prime example of this.
"New standards" (Aargauer Zeitung) are being set less by Switzerland's largest cable network operator than by its agency. After all, McCann-Erickson consistently and coquettishly crowns a communicative exploitation chain whose starting point is none other than the client itself. The only question is to whom this circular reasoning
The creative industry should be more embarrassed than the newspapers quoted or a creative company that only offers its customers (and therefore also their potential customers) a stale PR infusion instead of spicy advertising.
(oc)
