A message as clear as water

Mineral water II Die Bündner wants to strengthen the pride of the people of Graubünden with Valser Wasser. Nomen est omen: The advertising agency Die Bündner, which has offices in Zurich and Chur, has launched an image campaign for Graubünden with Valser Wasser. At the heart of the campaign is a competition on Radio Grischa. Every day, the Valser service dispatcher will announce himself over the airwaves and describe the area through which he is currently driving to deliver drinks. The radio listeners who know "their Graubünden" best and are the first to guess where the delivery van is will receive two cups of Valser delivered to their home or two entries to the famous thermal baths in Vals. The campaign is accompanied by a poster display. These posters are intended to involve the population of the canton and thus communicate the message - "Proud to be from Graubünden" - in a credible way. The real protagonists on the posters illustrate how great the solidarity of the population in the Surselva and in the canton of Graubünden is with "their" water, even though it now belongs to the Coca-Cola group. The new owner is currently investing millions in the expansion of the spring. The Rhaetian Railway is also depicted in a motif, as it has been transporting the Valser from Ilanz to Zizers to the distribution center for over twenty years. Every day, 400,000 liters roll through the Ruinalta in five trips with the Valser freight cars, on their way from the spring in the mountain village to the consumers of the premium water throughout Switzerland.Andreas Panzeri