An agency goes on tour
Numéro 10 is launching the Tool-Box and offering strategic services, training courses, and workshops directly to customers.
Everyone is talking about buzz and viral marketing. But what's behind it? Last fall, the advertising agency Numéro 10, together with its dynamic communication unit BUZZILLA, held three events in Zurich, Bern and Lausanne to explain how the new mechanisms of "dynamic advertising" work. Numéro 10 has noticed a great demand for such offers in response to its smart film "Attack of the Buzz". "Many new customers showed interest in our ideas. However, knowledge about the possibilities of dynamic advertising is often still very abstract," says Gilles Aeby. The event with the film was a door opener; now that the door is open, it is important to offer something that meets the interests and needs of customers. The CEO of Numéro 10 and lecturer in buzz, viral, social media and guerrilla marketing at Sawi now wants to "go even deeper into the heart of the disciplines". The agency is going on tour and visiting potential clients to offer specific training courses for their marketing departments. These workshops allow companies to get a better grip on their brand and communication strategy. Clients are also sensitized to the disciplines of dynamic communication and social networks.
Markets and trends develop very quickly. However, many customers are too absorbed in their daily business to be able to follow the trends themselves - and, above all, to interpret them correctly. As the specialists in the industry, Aeby and his team now want to make their knowledge more public. "We no longer hide away in the office, but go out to customers to work out the new trends and ideas with them."
Numéro 10 has developed a special toolbox as the basis for these workshops, which is now available online via the newly launched website www.numero10.ch. Numéro 10's new program includes strategic services with the Brand Box and Trend Box. The Buzz Box and Social Box are available for further training and the Creative Box for workshops. All five packages are offered at fixed prices for a wide range of topics.
The customer knows exactly what they are buying and at what price. This provides total cost transparency. "There is great interest in branding, trends, dynamic advertising and social media. The market demands new ideas. But people still don't know how to deal with buzz and guerrilla. That's why many marketers are reluctant to invest in such campaigns," says Gilles Aeby. With the toolbox, he now wants to offer the necessary decision-making aids. Before potential customers decide on guerrilla or a viral campaign, they can test whether such methods actually fit in with their company and brand philosophy.
The agency's strategists do not simply pull the solutions out of a drawer, but prepare for each workshop individually - tailored to the needs of the client and their industry. A workshop was recently attended by 100 people who were to be informed about their company's new communication in general. "The topic is kept flat," explains Client Service Director Cendrine Gafner. Normally, ten people from the marketing department attend such workshops.
The training course for dynamic communication is called the Buzz Box. Such a meeting lasts half a day with theory and practice and costs a fixed CHF 5,000. The Buzz Box is a training tool for buzz, viral and guerrilla marketing. After the workshop, clients are able to give the agency a much more meaningful briefing on how to proceed. "The client feels more at ease. They know where there is potential for their communication." The client is involved and therefore believes in the idea. And they will also have a much more personal contact at the agency in future.
If the customer believes in the approaches gained after the workshop, these can be developed further. Numéro offers 10 different modules formatted according to a proven standard. Some no longer function as workshops, but can be purchased as service tools, with prices ranging from CHF 5,000 to CHF 35,000, as declared in the catalog.
The brand box, for example, is used to develop brand identity. A brand review analyzes and compares the brand in the competitive environment. The values sought for a positioning are defined here. ¨
The Trend Box links the brand with the latest trends. Numéro 10 works together with external institutes for the Trend Box. Here the customer is informed about the latest trends and results. International monitoring is also offered. A social box optimizes a company's presence on social media.
The Creative Box is again organized as a workshop. Here, new approaches for a mixed campaign are to be developed together with the customer using a specific method. "We want to make it clear to clients how classic and dynamic can be efficiently developed and combined together." Ultimately, this is the strategic strength of Numéro 10: buzz, viral, social media, guerrilla and a classic campaign should harmonize and support each other. In the workshop with the Creative Box module, more thrust is developed in the search for ideas for a company.
Numbers also play an important role when working with the toolbox. Until now, many customers had no indication of how dynamic advertising could be measured. "There was a lack of background for reliable points of comparison." However, with over 40 dynamic campaigns that Numéro 10 has already implemented, such values are now tangible for expert interpretation. "The ideas of guerrilla are often still very wild. But with all our campaigns, we have learned what works and what doesn't."
Andreas Panzeri
Gilles Aeby, strategist and CEO, has been the sole owner of Numéro 10 in Bremgarten, Bern, since this spring. Cendrine Gafner has been appointed to the Executive Board and continues to act as Client Service Director. With a French-speaking and a German-speaking Swiss member of the management board, the agency is now organized more bilingually, which perfectly embodies the agency's philosophy. Numéro 10 offers classic communication and has also specialized in dynamic advertising - buzz, viral, guerrilla - with its own BUZZILLA unit.
Markets and trends develop very quickly. However, many customers are too absorbed in their daily business to be able to follow the trends themselves - and, above all, to interpret them correctly. As the specialists in the industry, Aeby and his team now want to make their knowledge more public. "We no longer hide away in the office, but go out to customers to work out the new trends and ideas with them."
Numéro 10 has developed a special toolbox as the basis for these workshops, which is now available online via the newly launched website www.numero10.ch. Numéro 10's new program includes strategic services with the Brand Box and Trend Box. The Buzz Box and Social Box are available for further training and the Creative Box for workshops. All five packages are offered at fixed prices for a wide range of topics.
The customer knows exactly what they are buying and at what price. This provides total cost transparency. "There is great interest in branding, trends, dynamic advertising and social media. The market demands new ideas. But people still don't know how to deal with buzz and guerrilla. That's why many marketers are reluctant to invest in such campaigns," says Gilles Aeby. With the toolbox, he now wants to offer the necessary decision-making aids. Before potential customers decide on guerrilla or a viral campaign, they can test whether such methods actually fit in with their company and brand philosophy.
The agency's strategists do not simply pull the solutions out of a drawer, but prepare for each workshop individually - tailored to the needs of the client and their industry. A workshop was recently attended by 100 people who were to be informed about their company's new communication in general. "The topic is kept flat," explains Client Service Director Cendrine Gafner. Normally, ten people from the marketing department attend such workshops.
The training course for dynamic communication is called the Buzz Box. Such a meeting lasts half a day with theory and practice and costs a fixed CHF 5,000. The Buzz Box is a training tool for buzz, viral and guerrilla marketing. After the workshop, clients are able to give the agency a much more meaningful briefing on how to proceed. "The client feels more at ease. They know where there is potential for their communication." The client is involved and therefore believes in the idea. And they will also have a much more personal contact at the agency in future.
If the customer believes in the approaches gained after the workshop, these can be developed further. Numéro offers 10 different modules formatted according to a proven standard. Some no longer function as workshops, but can be purchased as service tools, with prices ranging from CHF 5,000 to CHF 35,000, as declared in the catalog.
The brand box, for example, is used to develop brand identity. A brand review analyzes and compares the brand in the competitive environment. The values sought for a positioning are defined here. ¨
The Trend Box links the brand with the latest trends. Numéro 10 works together with external institutes for the Trend Box. Here the customer is informed about the latest trends and results. International monitoring is also offered. A social box optimizes a company's presence on social media.
The Creative Box is again organized as a workshop. Here, new approaches for a mixed campaign are to be developed together with the customer using a specific method. "We want to make it clear to clients how classic and dynamic can be efficiently developed and combined together." Ultimately, this is the strategic strength of Numéro 10: buzz, viral, social media, guerrilla and a classic campaign should harmonize and support each other. In the workshop with the Creative Box module, more thrust is developed in the search for ideas for a company.
Numbers also play an important role when working with the toolbox. Until now, many customers had no indication of how dynamic advertising could be measured. "There was a lack of background for reliable points of comparison." However, with over 40 dynamic campaigns that Numéro 10 has already implemented, such values are now tangible for expert interpretation. "The ideas of guerrilla are often still very wild. But with all our campaigns, we have learned what works and what doesn't."
Andreas Panzeri
Gilles Aeby, strategist and CEO, has been the sole owner of Numéro 10 in Bremgarten, Bern, since this spring. Cendrine Gafner has been appointed to the Executive Board and continues to act as Client Service Director. With a French-speaking and a German-speaking Swiss member of the management board, the agency is now organized more bilingually, which perfectly embodies the agency's philosophy. Numéro 10 offers classic communication and has also specialized in dynamic advertising - buzz, viral, guerrilla - with its own BUZZILLA unit.
With its new website, Numéro 10 is also launching a web radio station "with sunny music and international podcasts on various communication topics". Every month, around 10 podcasts will be broadcast in rotation. The new site also features a blog about the best international cases in classic advertising, buzz and viral as well as the latest guerrilla campaigns. The website and blog are linked to the Numéro 10 platforms on Facebook, Twitter and Netvibes.
