A huge sag
How does a health insurance company gain the trust of the customers of a competitor whose management has ripped off millions? Right, by presenting itself as a reputable company.
Health insurance companies How does a health insurance company gain the trust of the customers of a competitor whose management has ripped off millions? Right, by presenting itself as a reputable company - a conclusion that seems logical even to marketing laymen. Not so for the commissioned advertising professionals and the responsible Provita. The former Sulzer company health insurance fund wants to use the fraud scandal involving the KBV management to create as many new dossiers as possible. However, it is trying to achieve this goal in a strange way: "We are attached to your health" - the verb in the slogan alone does not bode well. Of course, this "attached" is intended to create a link to the visual implementation. However, this would have been more credibly captured by a claim such as "We care about your health". After all, the décolleté shown with the Provita pendant raises at least as many questions as the KBV managers have asked francs: What, for example, does the bust size of a leather dominatrix have to do with health? Or is the KBV the official cash register of the horizontal trade? One thing is for sure: if we could insure unpalatable advertising ideas, it would be with Provita.
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