Fine fragrances

Wine I The Numéro 10 agency recommends Valais specialties such as Cornalin and Petite Arvine The trend is unmistakable: Foreign wines are increasingly dominating many fine restaurants and supermarkets. For many wine lovers, local wines apparently taste too exotic or are no longer considered chic. This is particularly true of Valais wines, which are usually imagined as Dôle or Fendant in a liter bottle. Yet - in vino veritas - many Valais wines hide truly fine wines. The Bernese agency Numéro 10 wants to make this known by focusing its campaign for Valais specialties entirely on new, aesthetic and quality-related images. These deliberately ignore the codes of homeland and tradition that have been popular in wine advertising to date. "There is a clear link between the exclusive worlds of luxury and perfume," explains CD Gilles Aeby. In fact, there are many similarities between the world of wine and the world of perfume: the flavors, the aromas, the fragrances.
In this concept, the Cornalin and Petite Arvine specialties are to gain in importance, added value and quality. And rightly so, as these wines also develop numerous aromas and bouquets, as a test during the presentation of this campaign showed. At the same time, the association with perfume also emphasizes the nobility of this wine by identifying it with the prestigious world of Parisian perfumes.
Conclusion: Valais wines should be positioned by their quality, which can stand comparison with great foreign wines, and at the same time demonstrate the richness of Valais wine culture and the numerous local grape varieties.
The subjects appear in magazines and posters in the shopping centers.
Andreas Panzeri