Dynamite: "Steer instead of distract"
The Dynamite agency has launched a prevention campaign for the police. The campaign aims to combat inattention and distraction—common causes of accidents—on Swiss roads.
Drivers and all other road users are being made aware of the dangers of distracting activities with a broad-based campaign. The focus is on all possible distractions, from making phone calls, texting, operating MP3 players and navigation devices to eating or applying make-up. By becoming aware of the potential dangers, all road users should change their behavior, leading to greater safety and fewer accidents on the road.
The "No distractions" road safety campaign is a joint project by several police forces. The campaign is being carried out in the canton of Zurich (including the cities of Zurich and Winterthur) as well as in eastern and central Switzerland. The following will be used: Posters, advertisements, radio spots, YouTube film, car signage, cinema advertising, website, online banners, information flyers.
Responsible at Zurich Cantonal Police: Martin Kübler (Head of the Special Traffic Police Department), Rolf Decker (Head of Public Relations/Prevention), Beat Jost (Public Relations/Prevention). Responsible at Dynamite Advertising, Cham: Siegfried Simader (AD), Roger Bosshart, Carmen Berwert (consulting). Responsible for Textalarm: Urs Zwyssig (text, concept).
