Switzerland dreams

Banks Contexta has realized a much-noticed online promotion for Bank-now, and the banks are discovering viral marketing and demonstrating it: This is how quickly dreams can come true. With a viral teaser promotion, Contexta laid the first foundation stone for the market launch of Bank-now, the new bank for loans and leasing. From November to Christmas, anyone who wanted to could publish their greatest wish at www.dream-now.ch. Every week, the community voted to decide which dream would be supported with CHF 10,000. The dreamers showed a lot of creativity during the campaign.

One wish was even worth a story in the commuter newspaper 20 Minuten: a group of young people from Bern dreamed of traveling to the Mediterranean in a combine harvester. With skill and commitment, the winners were able to win over 1,200 votes. In total, Dream-now.ch had over 14,000 registered users.
In this teaser phase of the brand launch, the community was introduced to the topic of "dreams" and at the same time familiarized with the branding of the two product brands Credit-now and Lease-now from Bank-now. The Credit Suisse subsidiary only revealed itself as the originator of the campaign at the very end. The promotion enabled valuable and recurring contacts to be established with the target group. At the same time, Dream-now.ch offered a foretaste of the numerous promotions that Bank-now offers its customers on its online platform. The campaign was advertised very cautiously and its success was primarily based on the high level of viral distribution.
Andreas Panzeri