Migros needs it
Publicis has produced even more commercials for Migros «due to high demand.».
Umbrella campaigns Publicis has produced even more commercials for Migros "due to high demand". Cinema and television audiences can rejoice, say the creatives at Publicis: the series of new short Migros image spots continues unabated. From now on, four more films will entertain all those who love Swiss products, cycling, culture and fresh vegetables. What if Migros didn't exist? Based on this premise, the new commercials creatively answer basic questions posed by Migros customers in funny short films. A customer would have to climb to all mountain heights for local products - if it weren't for Migros, which offers such specialties much more easily accessible in the store.
Another spot dramatizes how our country would actually be a lot poorer in terms of culture without Migros' famous Culture Percentage. What's funny about this spot is how Migros' long-standing signature tune is played in unexpected versions again and again.
The topic of "freshness" is illustrated with "flying salads". The resolution in the commentary: they are so fresh because, on average, a salad leaves a store every ten seconds in Switzerland.
The popular-looking films were realized by Condor and Patrick Senn. As CD for the entire campaign, Jean-Etienne Aebi oversees the creative freshness.
Andreas Panzeri
Another spot dramatizes how our country would actually be a lot poorer in terms of culture without Migros' famous Culture Percentage. What's funny about this spot is how Migros' long-standing signature tune is played in unexpected versions again and again.
The topic of "freshness" is illustrated with "flying salads". The resolution in the commentary: they are so fresh because, on average, a salad leaves a store every ten seconds in Switzerland.
The popular-looking films were realized by Condor and Patrick Senn. As CD for the entire campaign, Jean-Etienne Aebi oversees the creative freshness.
Andreas Panzeri
