The art of beautiful advertising

 
Art The Cosmic agency in Bern has created a campaign for the Zentrum Paul Klee with a lot of art. 
Art, design, advertising. At Cosmic, these three elements are always ideally combined. Art flows into design. And advertising inspires art. This interactive creativity can currently be discovered in a new campaign by Cosmic for the Zentrum Paul Klee in Bern. Using new imagery, the team led by CD Thom Pfister has created a series of strong, independent subjects for each of the museum's areas of activity, which was commissioned after Cosmic sent out a "cultural mailing" last summer in which the agency wanted to promote itself specifically for museum-related advertising. The communications people at the new Bernese temple of culture liked the self-promotion and immediately awarded Cosmic its first commission.
Since its opening three years ago, the Zentrum Paul Klee has pursued a true center concept, offering a range of activities from exhibitions, education and workshops to dance, theater and literature.
The task now was to create a new, striking visual world to communicate the many and varied disciplines. To this end, graphic designers Roland Zenger and Tamara Janes from Cosmic took an in-depth look at Klee's work and combined typical Klee motifs with sector-specific protagonists to create multi-layered subjects. In the advertisements and posters, CD Thom Pfister has also cleverly combined elements from the painter's artworks with contemporary photos.
The ten new visual worlds are now being used on cultural posters, monthly and semi-annual programs, flags and other means of communication.
 
Andreas Panzeri