The crucial question in advertising statistics
Advertising Expenditure Statistics There is no end in sight to this rift: Since the spring, WEMF’s Advertising Index Switzerland (AIS) has been vying for a clientele that Media Focus had previously served exclusively for years.
Advertising expenditure statistics There is no end in sight to this schism: since the spring, Wemf's Advertising Index Switzerland (AIS) has been vying for a clientele that Media Focus previously served on its own for years. "We set up the AIS because Media Focus supplied poor data for decades," Wemf Director René Schmutz told Werbewoche, attacking the competitor. Some agree with him. Agencies such as Mediaschneider and advertising clients such as Coop consider the AIS data to be more reliable. But with the SWA, Media Focus has an important supporter behind it.
SWA Director Jürg Siegrist does not want to shake Media Focus' status as preferred supplier, as he tells Werbewoche. Nevertheless, the relationship is not unproblematic. The market researcher has promised the association an advisory board and contracts with the data suppliers. Neither of these have yet come to fruition. The industry assesses the advantages and disadvantages of Media Focus and AIS on pages 20/21.
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SWA Director Jürg Siegrist does not want to shake Media Focus' status as preferred supplier, as he tells Werbewoche. Nevertheless, the relationship is not unproblematic. The market researcher has promised the association an advisory board and contracts with the data suppliers. Neither of these have yet come to fruition. The industry assesses the advantages and disadvantages of Media Focus and AIS on pages 20/21.
(sm)
