It's all in the etiquette

 
Packaging Product presentation at the point of sale is still one of the most important criteria for consumers' purchasing decisions. Self-adhesive labels offer fascinating opportunities to showcase the product. 
Self-adhesive labels are also gaining ground in the world of tubes. After all, it offers considerable advantages in warehousing and logistics, as only unprinted tubes are required and varieties and promotional goods can be flexibly differentiated by label. Pago AG, a specialist in labels and labeling technology, is constantly presenting new ideas for attractive label solutions. With sensational decorative effects such as relief-like raised decorative elements with integrated glitter pigments, shimmering surfaces with color tilt effects, high-gloss lacquer accents or the chic contrast of Pagometallex Top or Brush with reflective metal embossing, unique brand personalities can be created. Hologram structures, strikingly radiant luminous colors and the finest microstructure reliefs also lend the product a surface that vibrates with light reflections and challenge the sense of touch to reach for the goods. Foam, sand or other surface reliefs - integrated into corresponding designs - exert a special attraction. Design elements such as a kissing mouth, for example, stand out in a plastic, seductive way and lend the design a highly striking appearance.
Winning with on-pack promotionsNumerous studies have shown that promotional labels significantly increase awareness of products at the POS. Sweepstakes in particular generate remarkable success rates in the focus of the target group. For the younger, web and mobile-oriented generation in particular, SMS competitions offer enticing identification patterns with which broad consumer interest and top contact rates can be achieved. Pago has been presenting new ideas for creative on-pack promotions with multi-page Pagomedia labels for years. The spectrum ranges from cross-promotions to labels with integrated stickers, make-up colors, wobbly or magnetic pictures, 3D puzzles and much more.
At Interpack, Pago presented a live SMS competition, which is currently very much in vogue. A promotional label, which was distributed on an energy drink can as a promotional gift, contained a speed dial number and an individual prize code. Participants who sent this winning code by SMS to the number provided were entered into the daily iPod prize draw. An extra chance to win was created by the fact that one of the coveted iPod touches was raffled off among all participants after Interpack.
Participants were kept up to date during the campaign by text message and informed of the results. They received confirmation of their participation and the winner was also determined by text message. The combination of the target group's media preferences with attractive, trend-conscious prospects of winning creates a high activation potential. The automatically triggered response generates repeated brand presence on the customer's cell phone and strengthens customer loyalty by keeping their attention focused on the brand. Depending on the design of the campaign, further effects and customer contacts can follow in stages or even initiate a dialog with the customer.
Performance from a single sourceSleeved products are particularly attractive. The sleeve is a film tube that is pulled over the product. The full-body label also adapts to unusual container shapes. The plastic sleeve material compensates for asymmetrical cross-sections and curvatures of the product shapes in the shrinking process, where it lies crease-free on the surface and around the product. This means that the entire container is available for promotion and decoration. When pulled over the closure, the sleeve also offers the function of tamper-evident closure protection.
Pago shows that attractive sleeve decoration does not have to involve large investments. It offers a sleeving service for entry-level series. For small to medium batch sizes, Pago handles the entire decoration order. Nectaflor MyTea also benefited from this. Pago was available here as a partner from the project planning and creation of the initial samples, through sleeve production in the highest quality, to the application of the sleeves by the Pago labeling service. The complete service from a single source guarantees smooth and calculable implementation and thus provides the perfect basis for a fascinating, eye-catching sleeve design.
MyTea impressively demonstrates the overall decorative effect that shape-oriented packaging with sleeves makes possible. The bulbous shape of the container is both eye-catching and ergonomic. The attractively designed sleeves emphasize the shape effectively. During an initial on-site consultation, the customer's ideas and wishes regarding the product shape were analyzed and the possibilities - also with regard to an optimal shrinking process - were defined.
Customer-oriented adviceOnce the design was essentially finalized, Pago first samples made it possible to demonstrate the print image directly on original containers quickly and economically. It is also possible to clarify questions regarding the effect and functionality of sleeve decoration at an early stage. Practical features such as integrated closure protection are also tested in advance so that functionality is also taken into account during the shrinking process. With Nectaflor MyTea, the upper sleeve section can be separated and the container opened by means of an obvious tear-open T-perforation.
Additional incentives for consumers can be created with individualized sleeve products and special series. Pago also provides the necessary know-how and service for this. Fascinating material illusions can also be created with sleeves. For example, it is possible to create the effect of colored or frosted glass on glass containers. All-over ornaments or full-surface image motifs also attract attention and lend the products exclusivity.
 
Sabine Flaxman