The duplicate website
Fünfstern in Basel has launched a new booking portal for SwissExpress.
The new SwissExpress website "has a twin", explains Marcel Krebs from the new advertising agency Fünfstern in Basel. Specifically, the sophistication of this website lies in its structure. Two websites run in parallel on the same basis - that of Swissexpress.travel for business customers and that of Ferieninsel.travel for private customers. The background is the same, but the interface is geared towards the respective target groups.
With this new website, SwissExpress is focusing on even more customer benefits and on a central tool for organizing its own structures. The new website is an actual booking portal for all major tour operators, airlines and car rental providers.
It was already possible to book on the SwissExpress/Holiday Island website. However, the different frames were simply adopted by the various providers. What is revolutionary about these new websites is that the providers only take over the respective data and display it in their own look. "This may only appear to be a detail, but it is of crucial importance when it comes to user guidance and the handling of search engines and masks," say the creative minds at Fünfstern.
In order to provide SwissExpress/Holiday Island customers with this significant advantage, new ground had to be broken in the programming and a number of obstacles had to be overcome. "It involved a lot of pioneering work - but it was worth it for everyone involved." Not least because the new website now also acts as a central link between the various branches. Where customers previously had to visit the various travel agencies on a decentralized basis, the new website offers a central interface.
A call center also serves as a central connecting element, automatically transferring calls to the geographically affected travel agency based on number recognition. Together with the new activation, a newsletter was sent out regularly and a campaign was launched in 20 minutes to significantly increase frequency.
All of these measures strengthen the company's external and internal image - and are intended to create a completely new dynamic that inspires customers and employees.
pan
With this new website, SwissExpress is focusing on even more customer benefits and on a central tool for organizing its own structures. The new website is an actual booking portal for all major tour operators, airlines and car rental providers.
It was already possible to book on the SwissExpress/Holiday Island website. However, the different frames were simply adopted by the various providers. What is revolutionary about these new websites is that the providers only take over the respective data and display it in their own look. "This may only appear to be a detail, but it is of crucial importance when it comes to user guidance and the handling of search engines and masks," say the creative minds at Fünfstern.
In order to provide SwissExpress/Holiday Island customers with this significant advantage, new ground had to be broken in the programming and a number of obstacles had to be overcome. "It involved a lot of pioneering work - but it was worth it for everyone involved." Not least because the new website now also acts as a central link between the various branches. Where customers previously had to visit the various travel agencies on a decentralized basis, the new website offers a central interface.
A call center also serves as a central connecting element, automatically transferring calls to the geographically affected travel agency based on number recognition. Together with the new activation, a newsletter was sent out regularly and a campaign was launched in 20 minutes to significantly increase frequency.
All of these measures strengthen the company's external and internal image - and are intended to create a completely new dynamic that inspires customers and employees.
pan
