The best marketing teams in Switzerland

The world is spinning ever faster, the competition for attention is getting tougher and people are ever more demanding: effective marketing has never been more important. In the first nationwide market survey, the Swiss Association for Marketing GFM and the consulting firm GateB investigated the state of marketing performance in Switzerland. The results are now available in a publication. A panel of experts from science and practice also selected the five best practical examples and named the Swiss furniture manufacturer Vitra the "Marketing Performance Champion 2014".

Good marketing performance leads to a strong brand. Marketing performance is the power of marketing. It is high when a strong market impact goes hand in hand with as little operational effort as possible and a low use of resources. This performance was measured in a large, nationwide online survey with over 120 participants. Subsequently, in-depth interviews were conducted with the marketing managers of the 15 best companies in the screening. The jury of ten proven experts from business, marketing, research and branding then identified Feldschlösschen, Vitra, Nutriswiss, Pfister and Interhome as the companies that were able to come up with particularly interesting or surprising solutions in terms of marketing performance.

Vitra is "Champion

The winner of the Marketing Performance Screening 2014 was ultimately chosen as the company that was able to impress with its excellent brand culture - the Swiss furniture manufacturer Vitra. According to the expert jury, the new Marketing Performance Champion was able to impress in the following areas: "The company manages to tell a credible brand story. In addition, Vitra makes sensible use of data analytics to address potential customers in a targeted manner and manages marketing processes highly efficiently via interacting teams."

"Marketing Performance" - Volume 1

According to the findings of the first Marketing Performance Screening 2014, Swiss companies are generally well equipped for the future. However, there is a lot of potential in data analytics and other operational marketing disciplines. All the key findings from the screening, the most interesting recommendations and trends from the Swiss marketing world, practical case studies and twelve tangible tips for improving marketing performance are now available in the 60-page publication: "Marketing Performance - how the best marketing teams in Switzerland work". The survey will now be conducted every two years in order to take the pulse of the Swiss marketing industry in the long term. This provides new insights, correlations and developments in relation to the marketing performance of Swiss companies over a long period of time.

The jury

Albert M. Baehny, CEO and Chairman, Geberit International
Robin Barraclough, Chief Marketing Officer, Emmi
Jean-Marc Grand, Managing Director, GFM
Philip Gross, Director Consulting & Analytics, Gate B
Michael Grund, Head of Center for Marketing, HWZ
Fabian Hotz, Chairman, Brand Leadership Circle
Sven Reinecke, Director of the Institute of Marketing, University of St. Gallen
Jan Remmert, Head of Marketing PostMail, Swiss Post
Jörg Tobuschat, Publishing Director, Axel Springer Switzerland
Patrick Warnking, Country Director, Google Switzerland

The editors:

GM - Swiss Association for Marketing

The GFM is the marketing pioneer in Switzerland. The Swiss Association for Marketing was founded in 1941 and has significantly influenced the development of market-oriented corporate management in Switzerland over the past 70 years. Over 700 well-known companies from all sectors belong to the GfM. Gfm.ch

Gate B

Gate B is an international consulting firm that helps companies improve their marketing performance. Founded in 2009, Gate B is based in Steinhausen/Zug and Los Angeles and employs over 40 consulting and system specialists. Gate B is part of the Brand Leadership Circle, an association of independently managed companies in the context of brand-oriented corporate management. Gateb.com