The aluminum world champions
"Recycling ViznerBorel" shows how, in addition to soccer fever, a craze for collecting aluminum is sweeping Switzerland.
from. With a national poster display and a strong presence on TV
during the Football World Cup, the Swiss heart will surely
for Köbi and his boys, but also for 100 percent
Aluminum recycling.
The ViznerBorel agency is running the aluminum collection campaign with
a poster campaign that focuses on socio-political content and
is thematized in an ironic way. In the TV commercials of the second
Season organized by Igora for the Swiss
Lessons where they can learn how to perfect the aluminum sammeling process.
can drive.
The films work with humor that goes into the absurd. The spots from
Gap-Films in Munich were therefore prepared according to the same criteria.
Audience tested how Swiss television produces its productions
tested. Where a value of 4.8 for the TV is already considered a very
good acceptance, the aluminum films have achieved values of up to 5.3.
The agency wanted to safeguard itself with the tests, as the films
are unconventional and show a lot of courage to exaggerate. "We wanted to
make sure that absurd gags such as cheering for the
Collector with electric shock not misunderstood by the public
become a reality," says Lajos Vizner.
They wanted to exaggerate "to the last kick" because it was
of course also an exaggeratedly ambitious goal, a
collection success of 100 percent. However, this mark had to be
strategic approach, after the Swiss with 91 percent
are already world champions in aluminum recycling.
To facilitate the collection and recycling of empty aluminum packaging
the Igora cooperative, based in Zurich, was founded in the year
founded in 1989. At that time, only 31 percent of used cans were recycled.
collected for recycling.
Andreas Panzeri
