The advertising franc sits more loosely

In 2004, 26 % of Swiss companies will increase their communications budget.communications market This was the result of a survey of the country's 500 largest companies conducted by the Isopublic Institute on behalf of the Farner PR agency. 48.8 % are leaving their budgets at the status quo, while 23 % are budgeting less than in 2003. Increased investments are being made in marketing in particular: 17.2 % of the companies surveyed are talking about higher budgets. For 46.8 % they will remain the same, while 9.2 % expect a reduction. In the area of advertising, 13.2 % want to increase, 12 % want to reduce and 46.8 % want to maintain the same level. The budgets for investor and financial relations will remain practically stable. In public relations, there is a stronger emphasis on external over internal communication.