The trend cutter
The HandelsZeitung's Spring Oracle continues to enjoy unflagging popularity.
The spring oracle of the HandelsZeitung enjoys unbroken popularity. The attendance at the annual presentation of the advertising trend study in the "Lakeside" was at any rate enormous. Slight skepticism, cautious optimism, rising budgets - that's what the forecasters reported - at the moment, there's a bit of everything. Even if the banks are still extremely stingy in granting loans, they have already adjusted their advertising budgets upward. More gloomy the prospects with the job advertisements, here no upward trend is in view. And even among the agencies, the feelings are of a mixed nature. While almost three quarters of media agencies expect revenue growth, only half of advertising agencies do. Qui vivra, verra! The get-together ended with an extended aperitif and appetizers, accompanied by the incomparable lake view offered by the Zürichhorn.Mediaschneider AG also celebrated its 1000-day anniversary. But the party after one hundred days was not missed, it simply did not take place, owner Urs Schneider welcomed the guests. After all, one hundred days after the company was founded, it still had nothing to report and was not really noticed by the trade media.
In the meantime, around 36972 hours have been worked, 14131 ads have been placed, 38489 posters have been displayed, 12836 TV commercials have been put on the screens, 27504 radio spots have been broadcast, 20962 commercials have flickered across the cinema screens and, last but not least, around 3.6 tons of receipts have been sent, filed or disposed of. Even the famous white page, which has become the epitome of the "horror vacui" of a media agency, has been created. It was published for Swiss in the USA. However, the legal costs would have been many times the page price if the real advertisement had appeared.
Anecdotes older than 1000 days were also rehashed. For example, Schneider, who once worked for m&m, had thrown the current APG sales manager Ivan Schultheiss, then with P, out of the office on edge. And even at Mediaschneider, one is not always immune to friction. However, the company owner admitted self-critically that his impatience was usually the cause. The fact that he nevertheless enjoys great popularity was evident from the unusually high number of gifts he received.
The gift table overflowed and almost collapsed, especially under the weight of a bottle of Methuselah-sized champagne (6 liters). However, the passionate cyclist received an even more valuable gift from his client Andy Rihs. The very first jersey of this year's Tour de France team from Phonak. The shirts had just been delivered from production and had not even been presented to the press yet, Rihs announced. Whereupon Schneider took up the suggestion and said that Mediaschneider's 1000 days were only to be regarded as the first stage. The second stage would be completed on March 27, 2007, after 2000 days, and this date should be noted in advance for the next festival.
This is especially true for wife Marlise Schneider. Together with her PR agency Union 3, she was responsible for the whole event. The above-average quality of the wines served was particularly memorable. But also the perfectly grilled skewers and other appetizers were not without success. Perhaps, since the demand for good events in the industry is great, there will be another party after 500 days. On the mountain prize of the second stage, so to speak, to return to the cyclist jargon.
Beat Fritschwur was not bored last week. After a rather lean March in terms of events, the tide turned in April. The HandelsZeitung publishing group kicked things off with the advertising trend study presentation at Lakeside Casino Zürichhorn; the first 1000 days of the Mediaschneider agency in Seefeld were the occasion for an equally successful celebration.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Always surprising with an illustrious guest list: Publisher Ralph Büchi (l.), with Chris Flückiger from the Mediatonic agency.
Martin Spieler took care of the banks: Monika Hofmann (l.), UBS Wealth Managament, and Bernadette Grossenbacher, ZKB.
Showing his charming side as always: Renato Oliva from HandelsZeitung with Claudia Haering.
Michael Ebnöther (l.) manages cooperation projects at Jean Frey and small-talkts with Markus Will, Reader Market Magazines at Ringier.
Stocks Publishing Director Patrizia Serra with Urs Meier, Managing Director of SKO, and Samuel Dubno (r.), from HandelsZeitung's Euroforum.
Patrick Suire (left) from Swissquote and Walter Weder, author of the advertising trend study with MRG, talked shop.
Good acquaintances from the "Castors", the loose association for the cultivation of the French language: Jenni Best and Jean-Christophe Francet.
Tidied up: Mediaxis owner Peter Hofstetter, BSW Managing Director Walter Merz and OMD Switzerland CEO Christof Kaufmann (from left).
Laurence Saas of Mediaedge:CIA was seen eagerly discussing with NZZ ad manager Marcel Kohler at Lakeside Casino Zürichhorn.
Hans Lackner and Christa Allenspach from Spot Promotion were pleased with the positive outlook that the study promises.
Beat Leuenberger from Publimedia and Moritz Weibel from Publimag "worked on" Massimo Lucchini (from left) from Keramik Laufen.
Inge Willmann, VMK/Excellent Careers, with Victor Zahn of the tapeworm agency, Zahnzimmermannfankhauser.
Stephan Küng (l.), with MTJ Editor-in-Chief Pierre C. Meier, no longer showed the stress of moving from the previous weekend.
Tagi sales manager Fridolin Holdener with Publicis CEO Kaspar Loeb and Toni Vetterli (from left) from the Swiss Press Association.
The Sunrise women's team from Wirz Werbung: Vanessa Rubinick, Silvia Bandschapp, Andrea Staub and Susan Baumgartner (from left).
Celebrating a splendid party: Urs and Marlise Schneider with customer and guest Andy Rihs (r.) from Phonak, the hearing aid manufacturer in Stäfen.
An agency cannot live on the boss alone: Carla Fuhlrott, Helena Maly and Martina Schulz (from left) are also part of the team.
A job at Schneider would be an alternative, thought Jano Berni in the presence of Cordula Müller (l.) and Petra Bosshard.
Giovanni Trümpi (l.), Head of Publimedia Bern, with Henri Robyr, one of the doyens of Swiss advertising and publishing.
Even if it was very close - there was room for discussion, for example between Uli Rubner and Sacha Wigdorovits.
Talking in a quiet corner: Hansruedi Fuhrer (l.) from Kunde Biomed with Peter Kümmerli, Beobachter publishing director.
Standing guard to congratulate for the first 1000 days of Mediaschneider: Ludy Turkavka (l.), Jeannine Fédier and Fernando Kolb.
Three angels for Ursli: Teresa Eisenring with Claudia Bächler from Phonak and Tagi publishing director Maili Wolf (from left).
Slightly winey corner: wine book author Ernst Meier, Edelweiss, with Felix Kilchsperger and Bruno Oetterli (from left), Radiotele.
Daniela Hobi with Sandro Rüegger (l.) and René Hildbrand from TR7, who lifted Schneider into the TV environment in a special way.
Daniel Pauletto (r.), here with Fridolin Holdener, kept his mouth shut: his move to Cinecom only became public the next day.
Good-humored guests: Patricia Müller (l.) and Peter Triner from Triumph International with Suzana Langenegger from Smartbits.
1000 days of tailoring mediaPresentation of advertising trend study at "Lakeside
In the meantime, around 36972 hours have been worked, 14131 ads have been placed, 38489 posters have been displayed, 12836 TV commercials have been put on the screens, 27504 radio spots have been broadcast, 20962 commercials have flickered across the cinema screens and, last but not least, around 3.6 tons of receipts have been sent, filed or disposed of. Even the famous white page, which has become the epitome of the "horror vacui" of a media agency, has been created. It was published for Swiss in the USA. However, the legal costs would have been many times the page price if the real advertisement had appeared.
Anecdotes older than 1000 days were also rehashed. For example, Schneider, who once worked for m&m, had thrown the current APG sales manager Ivan Schultheiss, then with P, out of the office on edge. And even at Mediaschneider, one is not always immune to friction. However, the company owner admitted self-critically that his impatience was usually the cause. The fact that he nevertheless enjoys great popularity was evident from the unusually high number of gifts he received.
The gift table overflowed and almost collapsed, especially under the weight of a bottle of Methuselah-sized champagne (6 liters). However, the passionate cyclist received an even more valuable gift from his client Andy Rihs. The very first jersey of this year's Tour de France team from Phonak. The shirts had just been delivered from production and had not even been presented to the press yet, Rihs announced. Whereupon Schneider took up the suggestion and said that Mediaschneider's 1000 days were only to be regarded as the first stage. The second stage would be completed on March 27, 2007, after 2000 days, and this date should be noted in advance for the next festival.
This is especially true for wife Marlise Schneider. Together with her PR agency Union 3, she was responsible for the whole event. The above-average quality of the wines served was particularly memorable. But also the perfectly grilled skewers and other appetizers were not without success. Perhaps, since the demand for good events in the industry is great, there will be another party after 500 days. On the mountain prize of the second stage, so to speak, to return to the cyclist jargon.
Beat Fritschwur was not bored last week. After a rather lean March in terms of events, the tide turned in April. The HandelsZeitung publishing group kicked things off with the advertising trend study presentation at Lakeside Casino Zürichhorn; the first 1000 days of the Mediaschneider agency in Seefeld were the occasion for an equally successful celebration.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Always surprising with an illustrious guest list: Publisher Ralph Büchi (l.), with Chris Flückiger from the Mediatonic agency.
Martin Spieler took care of the banks: Monika Hofmann (l.), UBS Wealth Managament, and Bernadette Grossenbacher, ZKB.
Showing his charming side as always: Renato Oliva from HandelsZeitung with Claudia Haering.
Michael Ebnöther (l.) manages cooperation projects at Jean Frey and small-talkts with Markus Will, Reader Market Magazines at Ringier.
Stocks Publishing Director Patrizia Serra with Urs Meier, Managing Director of SKO, and Samuel Dubno (r.), from HandelsZeitung's Euroforum.
Patrick Suire (left) from Swissquote and Walter Weder, author of the advertising trend study with MRG, talked shop.
Good acquaintances from the "Castors", the loose association for the cultivation of the French language: Jenni Best and Jean-Christophe Francet.
Tidied up: Mediaxis owner Peter Hofstetter, BSW Managing Director Walter Merz and OMD Switzerland CEO Christof Kaufmann (from left).
Laurence Saas of Mediaedge:CIA was seen eagerly discussing with NZZ ad manager Marcel Kohler at Lakeside Casino Zürichhorn.
Hans Lackner and Christa Allenspach from Spot Promotion were pleased with the positive outlook that the study promises.
Beat Leuenberger from Publimedia and Moritz Weibel from Publimag "worked on" Massimo Lucchini (from left) from Keramik Laufen.
Inge Willmann, VMK/Excellent Careers, with Victor Zahn of the tapeworm agency, Zahnzimmermannfankhauser.
Stephan Küng (l.), with MTJ Editor-in-Chief Pierre C. Meier, no longer showed the stress of moving from the previous weekend.
Tagi sales manager Fridolin Holdener with Publicis CEO Kaspar Loeb and Toni Vetterli (from left) from the Swiss Press Association.
The Sunrise women's team from Wirz Werbung: Vanessa Rubinick, Silvia Bandschapp, Andrea Staub and Susan Baumgartner (from left).
Celebrating a splendid party: Urs and Marlise Schneider with customer and guest Andy Rihs (r.) from Phonak, the hearing aid manufacturer in Stäfen.
An agency cannot live on the boss alone: Carla Fuhlrott, Helena Maly and Martina Schulz (from left) are also part of the team.
A job at Schneider would be an alternative, thought Jano Berni in the presence of Cordula Müller (l.) and Petra Bosshard.
Giovanni Trümpi (l.), Head of Publimedia Bern, with Henri Robyr, one of the doyens of Swiss advertising and publishing.
Even if it was very close - there was room for discussion, for example between Uli Rubner and Sacha Wigdorovits.
Talking in a quiet corner: Hansruedi Fuhrer (l.) from Kunde Biomed with Peter Kümmerli, Beobachter publishing director.
Standing guard to congratulate for the first 1000 days of Mediaschneider: Ludy Turkavka (l.), Jeannine Fédier and Fernando Kolb.
Three angels for Ursli: Teresa Eisenring with Claudia Bächler from Phonak and Tagi publishing director Maili Wolf (from left).
Slightly winey corner: wine book author Ernst Meier, Edelweiss, with Felix Kilchsperger and Bruno Oetterli (from left), Radiotele.
Daniela Hobi with Sandro Rüegger (l.) and René Hildbrand from TR7, who lifted Schneider into the TV environment in a special way.
Daniel Pauletto (r.), here with Fridolin Holdener, kept his mouth shut: his move to Cinecom only became public the next day.
Good-humored guests: Patricia Müller (l.) and Peter Triner from Triumph International with Suzana Langenegger from Smartbits.
1000 days of tailoring mediaPresentation of advertising trend study at "Lakeside
