The Trabi is on the road for the good risks

Visana Insurance is launching its online subsidiary, Sana24, as a price-breaker. With a Trabant from One Marketing Services. Risk selection via a subsidiary is
Trends in the health insurance market: More and more insurers are responding to
demographic aging and the resulting increase in
Healthcare costs with affordable, new health insurance plans that cater to a young,
are tailored to a healthy audience. In the race for the favor of the good
Visana launched its subsidiary Sana24 a little over a year ago.
In line with its positioning as a simple and straightforward
Health insurance is targeting a dynamic audience. The
The Internet serves not only as a cost-effective platform for connecting
Sana24—it also guarantees a low average age.
Cost-consciousness also comes into play in low-budget advertising campaigns
Wear. «Have you seen the ad for the essentials yet? If not, you probably
»It's because of our small advertising budget," says the
Sana24 campaign site. To maintain the same tone for the advertising concept
It should be noted that the advertising agency—One Marketing Services—has created the new
Company car—a 1965 Trabant—takes center stage right away
as part of the campaign.

Savings – for Our Customers
Although the chronology and context were corrected, the
The savings for policyholders are clearly demonstrated. For example, it states
es: «To ensure that our premiums remain affordable in the future, we are saving
»anywhere it doesn't hurt our customers." This also applies to products,
In terms of administration and management, the Trabi symbolizes the reduction to the
Key Points. The multimedia use of the eye-catching promotional vehicle
should make up for the small advertising budget.
In addition to traditional advertising materials, unconventional ones were also used
Measures to address this, such as the call to take the promotional gifts home right away
to make. And so the planned appeal to everyone also comes as a surprise
Swiss Trabant drivers—there are reportedly about 50 of them—a sticker set
to stick on their vehicle from Sana24. Whether there's still time for this debut promotion
"Whether these incentives are financially feasible, however, remains to be seen," he says with a smile
Concept Designer Michel Henry.
     

Luca Aloisi