The team player
Alexander Krombholz is set to take the helm as the new managing director of the TPC, kicking off his tenure with a major production at the Turin Olympics.
large-scale production at the Olympic Games in Turin.
"You have to imagine the effort in Turin
like 15 world championships at the same time. The Olympic
For SRG SSR idée suisse, the 2006 Winter Games are the most complex and
most elaborate production that has ever been realized," explains Alexander
Krombholz. A total of 220 employees ensure that the Swiss
audience via radio and television in all language regions
program is offered. The new managing director of the
TV Productioncenter Zurich TPC works with over 100 people in
Turin. "Everyone here wants to deliver top performance. That applies
of course also for television," says Krombholz, looking forward to his
first job under the Swiss flag.
The graduate engineer from Munich was previously responsible for the
Production of all television productions of Bayerischer Rundfunk in
technical, artistic and macroeconomic perspective. In Turin
the TPC not only supplies the technology for the Swiss public.
In a tough qualification run against ORF, the Swiss
also the worldwide broadcast of the speed events downhill skiing and super-G
for both men and women. The
Competitive price was the decisive factor for this order
as well as the fact that SRG is regularly involved in the Lauberhorn race.
International award for "the best produced ski race"
will.
"The TPC has a very good reputation," says Krombholz, explaining his move to
Switzerland. For him and his wife - who is a
Journalist - always heard that she would one day work abroad
wanted. But of course, for people from Bavaria, Switzerland is not the
generally perceived foreign countries such as America. "Foreign countries light",
he would say. A country where Germans usually go on vacation.
"Now we are allowed to live and work here. That is already a
quality," he says happily.
Last year's chairman of the ARD and ARD production managers' conference
ZDF also mentions another motivation: "I have some cross-comparisons
and can say that Swiss television is right at the forefront.
The TPC is the most economically developed
television company. Some ARD stations could be proud of that."
The television personality, who holds a chair in
I have always wanted to work in the media industry.
Krombholz studied electronics and economics in Munich. For the
engineer, the two areas belong closely together. "You cannot
Selling technology that is not affordable. Conversely, no
A commercial enterprise without technology. This is a symbiosis that
appealed to me right from the start."
In his 20 years at Bayerischer Rundfunk, Krombholz would also have
could already switch to radio or broadcasting technology, but: "If
Once you've had a taste of television, you won't let it go.
more going on," he says. Krombholz was responsible for the technical
planning of production studios. He also gained a good overview as
consultant to the technical director of Bayerischer Rundfunk before he
has virtually taken on the role of producer himself. Own films
But he never wanted to shoot. Nevertheless, he considers himself artistically
competent. The technician completed his studies as a press photographer
financed. Today, he says: "For me, it's part of
editorial requirements. Only then can a good
program, if the service provider has also understood what the
customer wants."
He sees the following as an important technical innovation during his time in Bavaria
Conversion from analog to digital. For the people of Munich, he has "certainly
most modern broadcasting center in Europe". It is also Krombholz
"We have succeeded in introducing internal cost allocation and
new management methods significantly improve production technology
more economically". In doing so, he wanted to "lay the foundations for
production continues to be an economic partner for the program
can". This has enabled Krombholz to expand his artistic production,
that Bavaria won several camera awards last year.
In Zurich, too, the new head of the TPC in the HD division is already finding the
most modern OB van in Europe. "The development will
faster than we expected," he predicts, knowing that
his new employer intends to broadcast the first programs in HD from 2008.
to broadcast. The TPC still considers the most important customer to be the
Swiss Television, then the other SRG business units
SSR. The TPC also has an excellent international reputation with
wireless productions such as cycling races. In the advertising sector
the field should continue to be left to independent producers. The
TPC concentrates primarily on special forms for which it acts as a
specialist - such as Telescope, Amag-News or
the live spots for Migros last year. "We are not a classic
spot producer. We don't have a 35 mm camera either," says Krombholz.
He finds the biggest challenge in his work,
"Reconciling creativity, technology and economic efficiency
bring". He sees television as a team sport. In his private life, he loves individual sports more. From tennis in Bavaria
Junior squad has now become squash and occasionally also a
round of golf. He also enjoys playing the piano in his free time. On the
On March 1, he also plans to move his wing from Munich to Switzerland.
What is more uncertain, however, is the extent to which he still finds time to
his retro band with music from the 70s and 80s to play the guitar.
play. In future, rehearsals in Munich will probably only be
can take place sporadically.
Andreas Panzeri
