The price and performance index for media offerings

"The transparency of Swiss media offerings is one of the SWA's key issues. This index now makes it possible to improve transparency in the long term and to make the data available to a wider circle of users on a regular basis," says Roland Ehrler, Managing Director of the SWA, who is delighted with the launch of the Media Price/Performance Index. Posters are still missing because research in this area changed currency last year. Online offerings are also not currently included. The integration of digital advertising first requires reach research that is accepted by the industry. Solutions for this are being planned, and the first data publication shows, among other things, that Print media have become 6 percent more expensive in the last four years. This is not due to price increases by publishers, but primarily because many newspapers and magazines have lost readers. In the TV From 2014 to 2015, there was a price increase of 8% in the 15-59 target group. Since 2015, the index has only shown slight inflation in this target group. In the "advertising-relevant" target group of 15 - 49 year-olds, however, TV inflation has totaled 14% in the last four years.

Extract from the price and performance index. (Source: MPLI DB Print, Mach Basic Wemf)Im Radio the index shows a moderate price/performance trend. Contact prices have even fallen slightly in French-speaking Switzerland and Ticino. Also in Cinema The price trend was moderate until 2016. The Leading Swiss Agencies (LSA) association was also involved in the launch and is delighted: "The index is the first time that the price-performance ratio of the Swiss media has been measured using a generally valid currency. The statistics represent an additional planning indicator for the advertising industry and create uniform price transparency - also for comparisons with other countries," explains Catherine Purgly, Managing Director of the LSA.media pioneer Urs Schneider was commissioned to conduct the first survey. The results of the 2017 publication show media inflation over the last four years and will now be continued on a regular basis. The index is intended to provide advertisers, agencies and the media with a new tool. The index will be continuously updated with the latest data on prices and services and can be obtained from both associations in digital form.