The online advertiser
As Director of Business Development at PubliGroupe, Moritz Wuttke is developing new business areas for the future at the corporate level.
As Director of Business Development at PubliGroupe, Moritz Wuttke is developing new business areas for the future at Group level. The Director Business Development has a degree in economics and mechanical engineering from the Technical University of Berlin. His specialized knowledge in the field of quality management led the young industrial engineer to his first job at Sony in Japan. He went to Sony because he was fascinated by the quality and successes that the Japanese achieved in the automotive industry in the 1980s. "The Japanese showed how you can beat the competition with customer orientation. That was completely alien to us Europeans at the time. Here, we were convinced that we already knew what was good for the customer without having to ask them."
At Sony, Wuttke was responsible for a group of 25 products in the consumer sector for the US market. Because his contract was limited in time, he returned to Europe in 1989. He was able to implement the findings from Japan at Bosch. He organized quality management for the telecommunications division. He introduced external and internal customer orientation into the company's processes. "Especially in fixed, conservative structures with over 16,000 associates like Bosch Telecom, it was important to maintain the flexibility and intellectual freedom to learn and listen to what customers really want." To achieve the customer-oriented changes, Wuttke conducted 100 workshops with 8,000 associates, including at Bosch in Spain and France. He eventually made his way into the publishing sector via the telecommunications sector. The new multimedia trend was Wuttke's preoccupation at the time, and his first contacts with advertising were through the topic of
Internet happened. In order to deepen his background in the publishing business, a year ago he took part in the
SIMI/IMD in Copenhagen for a postgraduate degree.
In 1994, he was once again tempted by a new world. The WorldWideWeb or Internet had just been born at Cern in Geneva. As managing director of a joint venture between Pixelpark and Bertelsmann, Wuttke built the
first Internet-based online service in Germany. It was a "very exciting time" with the important decision of which system to use - Internet-based or in a closed community like AOL or Compuserve at the time.
Wuttke believed in the open system, where you have free access to all information via the Internet and can no longer restrict the user. An opportunity to realize this idea presented itself to him in 1995 at PubliGroupe. Multimedia Development AG had just been founded here. His job was to lead Swiss Online - then still using Videotex - into the Internet era. "It was clear to me that the Internet was the medium that would change the information society of the 21st century and turn many things upside down."
However, the pioneer was not aware at the time that the Internet would one day become such a major challenge for the publishing industry. Although: "The way PubliGroupe defined the first Internet-based advertising formats back in 1996 was truly revolutionary. We were able to show advertisers how many people were seeing their ad. Even though nobody knew what click rates meant."
Things became even more technical when he left PubliGroupe during this "time of change" in 1997 and wanted to do pioneering work again at a young company in the field of virtual reality. "We built virtual cities that you could walk through in real time, for example a virtual model of the Autostadt for VW in Wolfsburg." What a "normal" Playstation will be able to do in 2006 for 800 francs, was still achieved in 1998 with computers costing two million francs.
In 1999, PubliGroupe decided to become very active in e-business. Processes were to be transferred to the Internet, and online advertising was the future. PubliGroupe was therefore looking for an e-business manager. He was attracted by the offer. Wuttke has been responsible for New Business there since 1999. As part of the growth strategy, he set the milestone for PubliGroupe's entry into electronic media. This led to the acquisition of Cinecom (TV, cinema and Adscreen) and the decision to expand traditional and electronic advertising marketing in China. He sees the expansion of the cross-media unit as the next challenge, in order to show advertisers the complementarity of traditional and electronic media with networked advertising offers. Wuttke was rewarded for all these activities in March with a seat on the Group Executive Board.
As his most important time outside of work, he mentions how his two children are already finding their way around this multimedia environment in four languages.
Andreas Panzeri
At Sony, Wuttke was responsible for a group of 25 products in the consumer sector for the US market. Because his contract was limited in time, he returned to Europe in 1989. He was able to implement the findings from Japan at Bosch. He organized quality management for the telecommunications division. He introduced external and internal customer orientation into the company's processes. "Especially in fixed, conservative structures with over 16,000 associates like Bosch Telecom, it was important to maintain the flexibility and intellectual freedom to learn and listen to what customers really want." To achieve the customer-oriented changes, Wuttke conducted 100 workshops with 8,000 associates, including at Bosch in Spain and France. He eventually made his way into the publishing sector via the telecommunications sector. The new multimedia trend was Wuttke's preoccupation at the time, and his first contacts with advertising were through the topic of
Internet happened. In order to deepen his background in the publishing business, a year ago he took part in the
SIMI/IMD in Copenhagen for a postgraduate degree.
In 1994, he was once again tempted by a new world. The WorldWideWeb or Internet had just been born at Cern in Geneva. As managing director of a joint venture between Pixelpark and Bertelsmann, Wuttke built the
first Internet-based online service in Germany. It was a "very exciting time" with the important decision of which system to use - Internet-based or in a closed community like AOL or Compuserve at the time.
Wuttke believed in the open system, where you have free access to all information via the Internet and can no longer restrict the user. An opportunity to realize this idea presented itself to him in 1995 at PubliGroupe. Multimedia Development AG had just been founded here. His job was to lead Swiss Online - then still using Videotex - into the Internet era. "It was clear to me that the Internet was the medium that would change the information society of the 21st century and turn many things upside down."
However, the pioneer was not aware at the time that the Internet would one day become such a major challenge for the publishing industry. Although: "The way PubliGroupe defined the first Internet-based advertising formats back in 1996 was truly revolutionary. We were able to show advertisers how many people were seeing their ad. Even though nobody knew what click rates meant."
Things became even more technical when he left PubliGroupe during this "time of change" in 1997 and wanted to do pioneering work again at a young company in the field of virtual reality. "We built virtual cities that you could walk through in real time, for example a virtual model of the Autostadt for VW in Wolfsburg." What a "normal" Playstation will be able to do in 2006 for 800 francs, was still achieved in 1998 with computers costing two million francs.
In 1999, PubliGroupe decided to become very active in e-business. Processes were to be transferred to the Internet, and online advertising was the future. PubliGroupe was therefore looking for an e-business manager. He was attracted by the offer. Wuttke has been responsible for New Business there since 1999. As part of the growth strategy, he set the milestone for PubliGroupe's entry into electronic media. This led to the acquisition of Cinecom (TV, cinema and Adscreen) and the decision to expand traditional and electronic advertising marketing in China. He sees the expansion of the cross-media unit as the next challenge, in order to show advertisers the complementarity of traditional and electronic media with networked advertising offers. Wuttke was rewarded for all these activities in March with a seat on the Group Executive Board.
As his most important time outside of work, he mentions how his two children are already finding their way around this multimedia environment in four languages.
Andreas Panzeri
