Roger Baur has started his own business with NetProfit and wants to open up better opportunities on the web for his customers.
that he would "invest a billion in the Internet and online stories".
invest". As part of these investments, a year ago he
www.myspace.com purchased. This community website contains 50
million registered private individuals. You can register your projects here,
Events, favorite music or even Aunt Olga and cat Siam
present. Similar communities are Tilllate or
www.klassenfreunde.ch. Baur works with the Friends as a consultant for the
Commercialization with. At Tilllate, he has been a "gray eminence" since
the founding of the company contributed a great deal to the literally boundless development of
contributed.

Roger Baur knows the net. He did some research and saw that
many advertising clients and agencies have a great need to catch up
"because the market is growing disproportionately". But many are sitting there,
are online - but have not been online for a long time, which is
Internet would really be possible.

NetProfit is now the name of the company Roger Baur is working with in this
market niche. "Nothing is stronger than an idea whose
time has come," Baur quotes Victor Hugo in his
working paper. It states that NetProfit offers its customers
to help them "see their opportunities in digital networks more clearly". The
Network consultant wants to "adjust strategies", "comprehensive profit opportunities
and find specialized personnel, cooperation partners
and manage projects. NetProfit can help build
websites or organize the marketing as a general contractor.

For his new company, Baur can rely on the partnership of an established
personnel consultants. The NetProfit office will be located in Wollerau -
but of course even more present on the web. Roger Baur retired at the end of last
year, he left Cinecom in order to "think again about what he wanted to do".
actually wants to do in his future career". The decision
He came to this conclusion on his honeymoon with Raphaela. Since then
he has held talks with various companies and would have
have already been "turned back on several times".

He is interested in
but more the form of the mandates. "There is huge potential in the
marketing of various websites," he is convinced. And in the industry
we know: Only a few have worked in the interactive field with digital
media as much experience as Roger Baur - especially in setting up and
Sales. Alongside other companies, he has worked with Qualiclick for two years.
and "understands very quickly what it takes to build a company.
successful".

Baur has always felt like an "early adapter" and was interested in
for new gadgets and thus found his ideal apprenticeship as a salesman for
consumer electronics. Even as a pen, he would have had "more turnover than
the head salesman". After his apprenticeship, he only found work at Migros
a job and therefore moved to APG as a poster sticker. Here he trained
Together with two colleagues, he formed "the team of hungry boys". As a result
After just one year of above-average performance, he was promoted to
Promoted to foreman. "But that wasn't the end of the line" -
and so he continued his education at night school.

After two years
At APG, he was responsible for the procurement of space at the
building walls in the city of Zurich. Here, too, he was able to complete the
double the turnover. Nevertheless, at APG in 1987, he was perceived with
25 years old, still too young for a management position in sales. So
He was poached as sales manager by his competitor Plakanda. "That
was considered treason at APG. But I worked for a small company
I saw more opportunities for my fighting spirit."

When Plakanda was sold, Baur felt the need for a
Variety. Together with friends, he founded the Vitatop fitness center
in Zurich and managed it for three years. During this phase he
also co-founded the Association of Fitness Centers and
cooperation with the health insurance companies. The fit
Together with the same friends, the young entrepreneur built a chain for
self-service solariums and in 1994, together with a colleague, founded
together with a consultancy firm for outdoor advertising. This meant that Baur was once again
back in the media sector.

He was looking for a new challenge as an advertising salesman at the
newspaper Sport, "only earned half as much there", but had great
Fun in this new world. In 1997 he initiated a special about
snowboarding and was also able to sell the idea. After this "first
Snowboard Special in Switzerland" he adapted the same concept
also for a Formula 1 special.

Then came the time of the Internet at Jean Frey Verlag. "Everyone wanted
Banner - without knowing what it is." Baur moved within the publishing house to
Weltwoche, where an Internet portal also became more and more of an issue. 1999
he sold the banners for the entire publishing house, and at the same time
still did the marketing planner. During this time, Qualiclick was looking for
a man for the key accounts. Baur's main task is to maintain contacts with the
media agencies. He trained the people and made the
agencies fit for the online market. Baur has also applied this idea to the
Transfer from Qualiclick to Adlink further developed. 

At Cinecom, Baur has created the "all-round happy package", where all
possible media with each other. But he did not want to
Crossmedia, "that sounded too banal for our multimedia projects",
in which a consumer of various media spends an entire day
is accompanied throughout.

At Cinecom, networker Baur, together with IP-Multimedia, has set up the IG
Adscreen and tried to reach out to everyone who wanted to do something in Switzerland.
have to do with Adscreen, in this association with meanwhile 30
members. With the sale of Cinecom to PubliGroupe
was once again time for something new, "because he was in great
company simply cannot develop so freely". - And what is there
Better than founding your own company.

Andreas Panzeri

Martin Hofer now wants to put his broad experience as former editor-in-chief of "10 vor 10" and SonntagsBlick to good use at Burson-Marsteller.
until recently like the PR messages from other agencies on his laptop
received as "spam". Martin Hofer has now reorganized his mailbox
programmed. However, as a man of the media, he has not
interfaces do not have to be completely redefined.

At the interface between politics and business, Hofer is already
for a long time. On "10 vor 10" and SonntagsBlick, it was he who
determined which stories were driven with which power. From
this experience and the know-how previously acquired as a
He teaches political journalist expertise and network for the new job
Burson-Marsteller with him. However, he wants to make the famous "change of front".
a little more complex.
Journalism is increasingly only reporting "when it sparks and
hisses", he states, "why the sparks and hissing occurred,
is not even asked". Now he sees himself more "on the side
of development". This is where he can have an influence as a communications consultant,
shape a topic in the long term.

The new consultant at Burson-Marsteller is "not entirely chaste" in
PR matters. Even before joining "10 vor 10", he worked as a
Freelancer for the former PR agency Dr. Dieter Jäggi in Bern
worked.
Martin Hofer studied law as his main subject and also attended
Media studies and history. More than a future as
However, he was attracted to journalism. Already at school in
Gstaad, his professional career had become apparent: "At the
Writing essays and in gymnastics she usually got an F." While
During his time at university, he was then allowed to write for the trade journal Sport very
quickly report on top football. "Today Madrid, tomorrow
Amsterdam, commentating on elite national football: That was for one
an enticing world for young journalists."  
Poached by the Zürcher Tages-Anzeiger newspaper, the sports journalist was able to
Combine your passions, sport and politics, in the best possible way. Fridolin
Luchsinger was the first editor-in-chief of the TA relaunch
SonntagsZeitung. As he himself used to be head of sport at Blick
he gave the "sportsman" the decisive chance: Hofer
became one of two Federal Parliament correspondents for the
SonntagsZeitung.

On Saturday afternoon the political articles, then in the evening off to the
Reporting on a soccer match: Hofer filled in until
In 1992, another change was due. The new world
opened up on "10 to 10". "The offer from Jürg Wildberger, the
I simply had to learn the TV trade." He started with
film contributions from the Federal Parliament, soon became a producer and in 1997
Deputy Editorial Director. Finally, as head of "10 vor
10", from 1999 to 2002, he was instrumental in creating a credible image of the
news magazine.
"A lifetime of puberty is boring," was his credo. He led
the flagship of the later evening away from pure infotainment
into a serious news magazine. Thematically, he added more politics,
abroad, business and science: "The lightness is nevertheless
was not lost. And the ratings went up." His best day
was "when the audience researcher told me that we had the same
Credibility like the 'Tagesschau'. Then I knew: you have a
did a good job." The fact that after his departure a tabloid course
was smashed, "I could only keep turning my head over and over again.
shake".
He was to make the same course correction in 2003 as editor-in-chief at
SonntagsBlick. After the Borer affair, the paper was "in misery"
and demanded new standards of value. "The start was great. But soon
There was no longer any agreement on the journalistic orientation and
who has to decide what," says Hofer, summarizing his few months as
editor-in-chief at Dufourstrasse.

After his quick departure from SonntagsBlick, Hofer is back with two
friends - "soccer fanatics like me" - in the same week
left for Brazil. He watched 15 football matches of the best clubs
had a look around there. He knew many of the club managers from the
time when, together with a colleague, he was able to open the
Crowd-puller Philips Cup with several Brazilian teams
co-organized the event. He gave himself another flashback at the
Zurich University, where Hofer "as a bohemian" gave two lecture cycles on
philosophy to the full.

The new freedom also has ideas for self-employment in the area of
Maturing journalism and PR. Hofer noted that despite exciting
mandates and great cooperation with the Witikon agency O2 but
soon realizes that he wants to have people around him to work with - a team that
and which it can supply with input. He did that with
Burson-Marsteller has now found him. At the renowned agency, he meets
"to highly professional colleagues".
Strategist, idea provider, writer: that's what Hofer now wants to be at
Burson-Marsteller as Senior Consultant in the Public Affairs segment
realize it. He hopes to work with the group led by Marie-Louise Baumann
to fight for a mandate for a referendum campaign. His
He also wants to use his experience in media training - namely
not just for politicians and the CEO, who have to go into the arena.
Researchers, doctors and even firefighters are also constantly being criticized by the media.
more required.

Sport is still one of Hofer's passions in his free time.
He plays an offensive role at FC Seefeld, but not with the
advertisers, but at the real proletarian neighborhood club. Finally
lost two games. Hofer prefers to flush out such frustration
in a very unproletarian way: with a glass of fine Italian red wine.

Andreas Panzeri