The Key Account Manager

Many a successful salesperson and account manager has suddenly had the title "Key Account Manager" on their new business card and been faced with the question of what changes and challenges are associated with the new job title. Unfortunately, not all companies help to clarify this uncertainty. There is often no kind of handbook that describes exactly what systematic and professional key account management should look like, and management consultant Hartmut Sieck knows about this problem from many years of experience and provides the most important tips and answers in his slim book. Newcomers will get to know the tools of a key account manager, and old hands can put their practice to the test. With its predominantly short sections, this compact paperback is also suitable for quick reference and can be particularly helpful for companies that have not yet developed a clear outline of their key account management. A clear reading recommendation for all those who want to professionalize their customer management, says Get Abstract.Get Abstract rating: 8Implementability: 9Innovation level: 6Style: 8In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Vahlen VerlagYear of publication: 2016Pages: 144ISBN: 9783800650231