The filler without limits
Networks Krieg, Schlupp, Springer & Jacoby created a prime example for Lamy of how international cooperation should work.
Networks Krieg, Schlupp, Springer & Jacoby created a prime example for Lamy of how international cooperation should work.Lamy is one of the leading writing instrument brands, whose innovative quality products occupy a special position worldwide. For many years, Lamy propagated the "pleasure of writing". Since 2002, Springer & Jacoby Germany has been responsible for repositioning the brand as a "pen enthusiast". The new brand campaign was recently launched with Thomas Löw as Managing Director - and still is, as after his move to Switzerland, the client Lamy was also persuaded to assign the Europe-wide lead for all communications to Switzerland.
The main focus is initially on the German market, although the international orientation of the brand has already been taken into account in the campaign development. In both Switzerland and Spain, the respective S&J partners are working on the development of a specific market entry campaign based on the new basic strategy.
Everyone finds their Lamy In the campaign, different people have their say, each of whom has found "their Lamy". From students to lawyers. These people not only have their own Lamy, they also have their own mind. Both are expressed in the campaign's unusual visual language.
The campaign consists of six advertising motifs that can be seen in German titles such as Spiegel, Stern, Max and Art. And from spring 2005 also in Switzerland.
For Springer & Jacoby International, this account is another important step towards Europe. And for Krieg, Schlupp, Springer & Jacoby in Zurich, it is a veritable prime example of how international cooperation should work: Thomas Löw is the Managing Director for the entire account and leads both the creative and consultancy teams in Germany from Switzerland. He also has the lead in Spain. And, of course, also in Switzerland. Further specific country market entries are currently in preparation.
The Swiss campaign for Lamy - developed by the Swiss creative team - is currently in the consultation phase and will be on display from March 2005.
Internationally sophisticated campaign: own Lamy, own head.
The main focus is initially on the German market, although the international orientation of the brand has already been taken into account in the campaign development. In both Switzerland and Spain, the respective S&J partners are working on the development of a specific market entry campaign based on the new basic strategy.
Everyone finds their Lamy In the campaign, different people have their say, each of whom has found "their Lamy". From students to lawyers. These people not only have their own Lamy, they also have their own mind. Both are expressed in the campaign's unusual visual language.
The campaign consists of six advertising motifs that can be seen in German titles such as Spiegel, Stern, Max and Art. And from spring 2005 also in Switzerland.
For Springer & Jacoby International, this account is another important step towards Europe. And for Krieg, Schlupp, Springer & Jacoby in Zurich, it is a veritable prime example of how international cooperation should work: Thomas Löw is the Managing Director for the entire account and leads both the creative and consultancy teams in Germany from Switzerland. He also has the lead in Spain. And, of course, also in Switzerland. Further specific country market entries are currently in preparation.
The Swiss campaign for Lamy - developed by the Swiss creative team - is currently in the consultation phase and will be on display from March 2005.
Internationally sophisticated campaign: own Lamy, own head.
Andreas Panzeri
