The real success on the phone

Even though new media are becoming increasingly important in communication, no one can do without telephone calls. Be it to acquire new customers, to offer existing customers something new or simply to exchange important information. Call centers with their methods, which are mostly annoying for the called party, but also telephone guides used in other companies have led to a real telephone frustration. Sabin Bergmann tackles this problem. She emphasizes: telephoning can be a pleasant experience at both ends of the line and even strengthen customer loyalty and increase sales. Her consistently easy-to-implement and plausible tips are based on many years of practical experience in telephone acquisition and telephone service as well as on common sense. Examples along the way, as well as tables and illustrations, illustrate the ideas. Since the book is also very clearly structured, it can also be picked up quickly in passing. A good guide, getAbstract finds, and recommends it to account managers, office staff, and salespeople.getAbstract rating: 7Implementability: 10Innovation level: 4Style: 8Publisher: BusinessVillage GmbHPublication year: 2016Pages: 201ISBN: 9783869803210