The station on the Internet
The new SBB website went live today, Wednesday. By integrating 25 platforms, a new mobility and travel portal has been created that is designed to consistently focus on all customer needs throughout the travel journey.
The Unic agency developed the technical concept, the information architecture and the design for the new website. At the beginning of the conception, around 150 existing, individual websites and applications were analyzed with regard to offers, content and target groups. From this, Unic integrated 25 platforms into a new mobility and travel portal. In addition to travelers of all ages, people without a need to travel should also be optimally served - from station shoppers to advertisers to public institutions.
