Thinker and strategist
Marco Schoenenberger wants to experience that fighting spirit and sense of new beginnings once again as a consultant at Reinhold.
Marco Schoenenberger, as Reinhold's advisor, wants to feel a fighting spirit of optimism once again.sometimes everything stays the same and yet it is completely different.
When Marco Schoenenberger left Lesch + Frei almost two years ago
he could not have imagined that today he would be in exactly the same
rooms as a consultant again. This time, however, for
Reinhold. "It's a reassuring feeling to be able to look back on a few good old
to be able to count acquaintances in the production team," says Schoenenberger,
because Reinhold and Lesch + Frei not only share the
meeting rooms, but also staff departments such as production, desktop and
Media. Under the Reinhold brand, a total of nine people can
offer full service.
The firm core has been "since a successful assignment as
Marco Schoenenberger is also a "freelance consultant". He is to be the new
consulting manager at Reinhold to develop the strategic planning, the
give branding the right strength and also take care of administrative
take care of things.
Schoenenberger has worked as a freelancer for various agencies since 2003.
strategic advice. This is the first time he has been professionally involved with Reini
Weber came together. "We got on well straight away and
complemented," says Schoenenberger. The offer to return to the clear
Being able to work for just one agency has made him
therefore lured. Reini Weber is a "personality with character and
still one of the best
creative people in Switzerland," says Schoenenberger, delighted with his new
Team player. He is also fascinated by the "dazzling past". And
This success in the pioneering spirit of the old days is what the new
Consultation together with the agency head once again for a comeback
help.
He sees tangible opportunities with a small agency, just as
Reinhold presented today. "It's a new start for everyone," feels
Schoenenberger is combative. He sees his goal as "a certain growth in the
Within the framework of today's possibilities". In the past, it would certainly have been much
gone faster. However, Reinhold already had a number of "good
Customers who suit us". Three more can be announced soon
be given.
Schoenenberger is counting on a spark between Weber's
creativity and his own interpretation of strategy. The magic word
for this collaboration is branding. "There should be no campaign
that doesn't work for the brand," he says. The problem is
namely that you have to ask yourself in many campaigns: How does
that actually? What does it do for the brand? Doesn't it do more
than it builds up?
Schoenenberger describes a sensible strategy with the words "a
Align the campaign so that it contributes precisely to the brand account.
Reini is extremely good at getting to the point here." The decisive factor is
simply the question: What does a certain brand stand for? With others
Words: "Without a clear answer, no clear message is possible."
In his 15 years at Lesch + Frei, formerly as consulting group leader
and most recently as a strategic planner, Schoenenberger has worked for clients such as
Neue Aargauer Bank, Minolta, Zurich Zoo and NZZ. Just like
But it was the smaller brands that interested him. "One
often forgets that there are countless small brands in Switzerland for which
worth getting involved in," he says. The consultant found it extremely
exciting to get a brand like Meccarillos back on track or
also in his work in the B2B sector for Plancal, a
software manufacturer for the construction industry, he has enjoyed advertising
how to "position a leader correctly and make him noticeable".
could be "made". The new thinker at Reinhold fing in St.Gallen
a degree in economics and then sought a more practical path in
the marketing department of the former credit institution. He was appointed
advertising manager and gained experience in various
small agencies before he first really made his mark at Lesch + Frei.
could unfold.
Marco Schoenenberger lives with his family and two boys on the
country. He accepts the longer journey to work "for the better
Quality of life". He also loves to read the newspapers extensively on the train.
to be able to read.
When Marco Schoenenberger left Lesch + Frei almost two years ago
he could not have imagined that today he would be in exactly the same
rooms as a consultant again. This time, however, for
Reinhold. "It's a reassuring feeling to be able to look back on a few good old
to be able to count acquaintances in the production team," says Schoenenberger,
because Reinhold and Lesch + Frei not only share the
meeting rooms, but also staff departments such as production, desktop and
Media. Under the Reinhold brand, a total of nine people can
offer full service.
The firm core has been "since a successful assignment as
Marco Schoenenberger is also a "freelance consultant". He is to be the new
consulting manager at Reinhold to develop the strategic planning, the
give branding the right strength and also take care of administrative
take care of things.
Schoenenberger has worked as a freelancer for various agencies since 2003.
strategic advice. This is the first time he has been professionally involved with Reini
Weber came together. "We got on well straight away and
complemented," says Schoenenberger. The offer to return to the clear
Being able to work for just one agency has made him
therefore lured. Reini Weber is a "personality with character and
still one of the best
creative people in Switzerland," says Schoenenberger, delighted with his new
Team player. He is also fascinated by the "dazzling past". And
This success in the pioneering spirit of the old days is what the new
Consultation together with the agency head once again for a comeback
help.
He sees tangible opportunities with a small agency, just as
Reinhold presented today. "It's a new start for everyone," feels
Schoenenberger is combative. He sees his goal as "a certain growth in the
Within the framework of today's possibilities". In the past, it would certainly have been much
gone faster. However, Reinhold already had a number of "good
Customers who suit us". Three more can be announced soon
be given.
Schoenenberger is counting on a spark between Weber's
creativity and his own interpretation of strategy. The magic word
for this collaboration is branding. "There should be no campaign
that doesn't work for the brand," he says. The problem is
namely that you have to ask yourself in many campaigns: How does
that actually? What does it do for the brand? Doesn't it do more
than it builds up?
Schoenenberger describes a sensible strategy with the words "a
Align the campaign so that it contributes precisely to the brand account.
Reini is extremely good at getting to the point here." The decisive factor is
simply the question: What does a certain brand stand for? With others
Words: "Without a clear answer, no clear message is possible."
In his 15 years at Lesch + Frei, formerly as consulting group leader
and most recently as a strategic planner, Schoenenberger has worked for clients such as
Neue Aargauer Bank, Minolta, Zurich Zoo and NZZ. Just like
But it was the smaller brands that interested him. "One
often forgets that there are countless small brands in Switzerland for which
worth getting involved in," he says. The consultant found it extremely
exciting to get a brand like Meccarillos back on track or
also in his work in the B2B sector for Plancal, a
software manufacturer for the construction industry, he has enjoyed advertising
how to "position a leader correctly and make him noticeable".
could be "made". The new thinker at Reinhold fing in St.Gallen
a degree in economics and then sought a more practical path in
the marketing department of the former credit institution. He was appointed
advertising manager and gained experience in various
small agencies before he first really made his mark at Lesch + Frei.
could unfold.
Marco Schoenenberger lives with his family and two boys on the
country. He accepts the longer journey to work "for the better
Quality of life". He also loves to read the newspapers extensively on the train.
to be able to read.
Andreas Panzeri
