The White House of Dietikon

 
Real Estate II Irene Jost Culture Art Communications has been looking for new ideas for marketing real estate. 
From a brownish 1960s building to a gleaming white house with spacious apartment layouts, high-quality materials and an attractive interior: a residential building in Dietikon ZH is being completely renovated by UBS. In line with the new strategy of giving real estate an independent communicative identity, the bright white inspired the Culture Art Communications agency to come up with the "White House" communication idea, which on the one hand fits sociologically: the rental apartments in Dietikon, which are still very inexpensive compared to the city of Zurich, are likely to be a stopover for many people on their way to owning their own home. The "starter apartments for up-and-comers" evoke associations with the White House in Washington. Here, too, decisions are made about the future living space of new immigrants. At the same time, practical aspects can also be communicated in a particularly memorable way. Irene Jost, for example, says: "The White House promotes peace because every apartment has its own washing tower." The White House also lowers the prime rate: significantly lower rents than in Zurich. The Weisses Haus reduces CO2 emissions: the café and dry cleaners are also accessible without a car. The White House also facilitates the naturalization of Germans: Aldi just around the corner.
The advertising for the White House has taken up all these arguments with a wink. The logo is a veritable government emblem - with a gleaming white origami swan as a reference to the nearby Limmat promenade. And the individual topics are dealt with on photographed letter and document sheets, with titles such as "On the state of the nation", "Interior department", "Expansion protocol" or - in the case of the housing price comparison - "Spy report Dietikon vs Zurich".
A comprehensive website, the initial rental dossier, the commercial space flyer and the scaffolding sheets are lively working tools for the marketer Livit, which is marketing the 43 apartments, 45 parking spaces and the commercial space as of November 08 or May 09.
Andreas Panzeri