PME Magazine shines with a new look
The Handelszeitung publishing group is not forgetting the small and medium-sized enterprises of French-speaking Switzerland
The Handelszeitung publishing group is not forgetting the small and medium-sized enterprises of French-speaking SwitzerlandThe Handelszeitung publishing group's French-language business magazine PME Magazine has been given a new look. Editor-in-chief François Schaller wants to continue to focus on practice-oriented business information.The business journal with the somewhat cumbersome name PME Magazine (PME = Petites et moyennes entreprises = SMEs) primarily reports on companies and aims to provide directly useful information. With this aim, the magazine sets itself apart from competitors such as the Edipresse magazine Bilan, which offers business information in a broader sense.
The French-language Handelszeitung offshoot has not done badly with its orientation so far. After all, the magazine launched in 1989 reaches around 63,000 readers (Mach Basic 00), with a circulation of 19,000 copies. The once somewhat staid publication is now clearly more professional since the new editor-in-chief François Schaller, who came from L'Hebdo and Le Nouveau Quotidien, took over the helm.
Now the magazine wants to take another step forward. It has taken over its appearance from the French-Canadian Topdesi
Nathalie Baylaucq, and the result is impressive. The cover - in the colors gold, green, blue, orange and yellow - is trendier, but also aims to be clearly informative. For this reason, several tear-offs are placed next to a picture subject, as used to be the custom with French magazines. The effort to be "appealing" and at the same time solid and serious is also visible inside.
A fun innovation is the introduction of "counter-leads", i.e. short summaries at the end of each text. Editor-in-chief François Schaller, however, as he explains to WerbeWoche, is even more enthusiastic about another playful innovation: the quotes in the texts now appear in red. Daring!
The magazine content has been significantly expanded once again. More space has been given to e-business and investor tips. However, with eight editors, PME Magazine is still produced with a minimum of resources. Schaller hopes to be able to further increase the editorial content thanks to freelancers. The Handelszeitung bosses Ralph Büchi and Kurt Speck are obviously giving him a free hand. And the takeover of the Handelszeitung Group by Springer Verlag has, by his own admission, had no impact on Schaller so far.
Christophe Büchi
The French-language Handelszeitung offshoot has not done badly with its orientation so far. After all, the magazine launched in 1989 reaches around 63,000 readers (Mach Basic 00), with a circulation of 19,000 copies. The once somewhat staid publication is now clearly more professional since the new editor-in-chief François Schaller, who came from L'Hebdo and Le Nouveau Quotidien, took over the helm.
Now the magazine wants to take another step forward. It has taken over its appearance from the French-Canadian Topdesi
Nathalie Baylaucq, and the result is impressive. The cover - in the colors gold, green, blue, orange and yellow - is trendier, but also aims to be clearly informative. For this reason, several tear-offs are placed next to a picture subject, as used to be the custom with French magazines. The effort to be "appealing" and at the same time solid and serious is also visible inside.
A fun innovation is the introduction of "counter-leads", i.e. short summaries at the end of each text. Editor-in-chief François Schaller, however, as he explains to WerbeWoche, is even more enthusiastic about another playful innovation: the quotes in the texts now appear in red. Daring!
The magazine content has been significantly expanded once again. More space has been given to e-business and investor tips. However, with eight editors, PME Magazine is still produced with a minimum of resources. Schaller hopes to be able to further increase the editorial content thanks to freelancers. The Handelszeitung bosses Ralph Büchi and Kurt Speck are obviously giving him a free hand. And the takeover of the Handelszeitung Group by Springer Verlag has, by his own admission, had no impact on Schaller so far.
Christophe Büchi
