This is what Edi 05 stands for
Op-Ed: Every single “Edi” is a statement against a trend that is increasingly hindering local commissioned filmmaking. Andres Brütsch is convinced of this.
Guest commentary Every single Edi is a
A sign against a development that is destroying domestic commissioned filmmaking
more and more. Andres Brütsch is convinced of this, and by his sixth year at the latest, Edi has made it to the top.
undisputed position. The statuettes are proudly
in the conference rooms of clients, advertising agencies and
film productions. But what actually characterizes this Edi
out?
Two juries appointed by the Swissfilm Association and confirmed by the Federal Office of Culture select the winners. The Edi is
i.e. an award from the Department of Home Affairs.
The Federal Office of Culture is thus not only recognizing individual
film-makers, but also an important sector of the film industry - the
Commissioned and commercial films. Without it, there would hardly be any more in Switzerland
a functioning film infrastructure. Many film technicians
not only gain valuable experience in this area, they are also
also economically dependent on it. Young authors and directors
the field of commissioned films offers an ideal springboard.
Film technology companies such as laboratories, post-production facilities and sound studios can
only stay technically up to date because they have to keep their equipment
thanks to the commercial film industry. The
The Swiss film industry has also realized that only a respectful
Collaborations in all areas - i.e. feature films and commissioned films
makes sense.
In the last two years, independent film in our country has taken off.
is experiencing a real boom. It is popular with insiders, but also with the general public.
public and is successful, even abroad.
Interestingly, however, the commissioned film - especially in
The trend in commercial production is different. More and more
Production money flows abroad and thus jeopardizes the
local filmmaking.
But Edi proves it: There are good "doers" in Switzerland.
The Edi wants to help ensure that clients are aware of
that qualified people do not primarily work abroad.
but first at the production site in Switzerland.
Why, for example, do two retail companies, which themselves sell every
francs domestically, their advertising films are practically under
Exclusion of the domestic industry? The Swisssfilm
Association is committed to a professional
commissioned filmmaking. It is not protectionist -
Cooperation with foreign countries is a matter of course and often
displayed.
But against a development that is not conducive to domestic commissioned filmmaking
more and more, the Swissfilm Association is fighting back and against it
every single Edi is also committed.
A sign against a development that is destroying domestic commissioned filmmaking
more and more. Andres Brütsch is convinced of this, and by his sixth year at the latest, Edi has made it to the top.
undisputed position. The statuettes are proudly
in the conference rooms of clients, advertising agencies and
film productions. But what actually characterizes this Edi
out?
Two juries appointed by the Swissfilm Association and confirmed by the Federal Office of Culture select the winners. The Edi is
i.e. an award from the Department of Home Affairs.
The Federal Office of Culture is thus not only recognizing individual
film-makers, but also an important sector of the film industry - the
Commissioned and commercial films. Without it, there would hardly be any more in Switzerland
a functioning film infrastructure. Many film technicians
not only gain valuable experience in this area, they are also
also economically dependent on it. Young authors and directors
the field of commissioned films offers an ideal springboard.
Film technology companies such as laboratories, post-production facilities and sound studios can
only stay technically up to date because they have to keep their equipment
thanks to the commercial film industry. The
The Swiss film industry has also realized that only a respectful
Collaborations in all areas - i.e. feature films and commissioned films
makes sense.
In the last two years, independent film in our country has taken off.
is experiencing a real boom. It is popular with insiders, but also with the general public.
public and is successful, even abroad.
Interestingly, however, the commissioned film - especially in
The trend in commercial production is different. More and more
Production money flows abroad and thus jeopardizes the
local filmmaking.
But Edi proves it: There are good "doers" in Switzerland.
The Edi wants to help ensure that clients are aware of
that qualified people do not primarily work abroad.
but first at the production site in Switzerland.
Why, for example, do two retail companies, which themselves sell every
francs domestically, their advertising films are practically under
Exclusion of the domestic industry? The Swisssfilm
Association is committed to a professional
commissioned filmmaking. It is not protectionist -
Cooperation with foreign countries is a matter of course and often
displayed.
But against a development that is not conducive to domestic commissioned filmmaking
more and more, the Swissfilm Association is fighting back and against it
every single Edi is also committed.
Andres Brütsch is President of the Swissfilm Association.
