Customer Navigation: Sell easily - increase sales

BOOK TIP In the book "Customer Navigation", author Martin Krengel explains how you can release buying brakes, accelerate purchasing decisions and increase profits.In response to increased competition, companies are launching more and more products on the market. More and more functions are designed to outdo the competition. The customer falls by the wayside in this hassle. Overwhelmed by the flood of products and annoyed by lousy usability, they refuse to make a purchase decision. Frustrated, they give up or turn to an alternative. It is therefore high time for a new start in marketing. Today, the power of innovation no longer lies in "higher, faster, further" but in "more structured, more intuitive, simpler." In his book, Martin Krengel not only puts his finger in the wound but also shows a way out. This involves streamlining the product range, clear positioning through product features and functions and massive support for the purchasing process with clearly structured and cleverly prepared information. In an age of too much, less is often more. Guidance is becoming a differentiating feature and competitive factor. As an avowed fan of insight-generating structure, Krengel has structured his book accordingly: Reading effort and knowledge gain are in exemplary proportion to each other. getAbstract warmly recommends the book to all product and marketing managers, but also to retailers, whether stationary or online.getAbstract rating: 7Feasibility: 8Degree of innovation: 7Style: 7

Publisher: EazybookzYear of Publication: 2015Pages: 204ISBN: 9783941193550