Contexta: Further development of the CSS campaign
Contexta is further developing its campaign for CSS Insurance. The existing brand promise, «Ganz persönlich,» is being reimagined to appeal to everyone who wants to be seen by their insurance provider as a person with individual needs.
Contexta is taking CSS Insurance to the next level with its recent Gold Effie-winning campaign. The central message: there is no one customer. There are people with very different needs. The cross-media campaign brings this basic idea to life emotionally across all channels and celebrates everyday and human differences. There is not just one type of cloud, there is not just one belly - and there is not just one standardized customer.
With its new campaign, CSS Insurance is taking a stand: At CSS, I'm more than just a client. At CSS, I am a person. "With this implementation, we have succeeded in further developing the basic idea of the brand promise in a coherent and successful way," said Nadine Borter, Managing Director of Contexta, in a press release issued on Wednesday. The decisive factor here is the evidence provided in day-to-day business: "Over the last three years, we at CSS have consistently aligned our services with this brand promise and comprehensively optimized our brand management," says Reto Schertenleib, Head of Marketing Communication. "After all, the company's attitude must be credible and actually lived by its employees. This is a challenge for CSS as a whole".
