Communications Controlling on the leap into the future

Controlling has been discussed as part of corporate communication for around 20 years. On the marketing communication side, it is the principles of advertising effectiveness that have established themselves as a controlling instrument. PR and marketing communication are experiencing a mutual convergence, but do not share the same understanding of communication controlling models. digitalization is changing the requirements of communication controlling in the long term: big data is creating new opportunities with significantly increased dynamism. Innovative data technologies are creating an even deeper understanding of target groups and the countless opportunities for interaction with stakeholders, market participants and customers, which is why the Zurich University of Applied Sciences (HWZ) is organizing the "Communications Controlling" conference. On June 29, interested parties from various industries will meet for the 10th time to gather insights, input and know-how. Keynotes and labs will be held by Prof. Dr. Christopher Storck, Quadriga University of Applied Sciences Berlin, Patrick Bunk, CEO Ubermetrics, Berlin, Marion Marxer, marxerevolution GmbH and Chris Öhlund, Chairman of the Board, Verivox AG, Switzerland, among others. The symposium will be held under the title "On the move into the future": www.communicationscontrolling.ch