Comeback of a cult campaign
Food Every now and then, there are advertisements that, unlike the vast majority of commercials, have a certain class that elevates them to the status of popular cultural icons. The campaign for Toni yogurt, «Das im Glas,» in the 1980s was one such example. That’s why Emmi, the brand’s current owner, has decided to revive it.
Food From time to time, there is advertising that, in contrast to the mass of advertising, has a class that makes it a popular cultural asset. The campaign for Toni yogurt "Das im Glas" in the 1980s was one of these like hardly ever before in Switzerland. The ads were collected, hung in kitchens as well as doctors' surgeries, were considered part of the media experience, praised in letters to the editor, and thousands of their fans suggested new ad motifs themselves. Today's brand owner Emmi has therefore decided to revive this classic of advertising history. The campaign will be launched in July and August 2008 with four new motifs - and will be intensified with further motifs in the following year. The choice of media is also new: The campaign will kick off with a strong poster presence over six weeks throughout Switzerland. There will also be a promotion with Coop, in which 100 lucky winners will be able to enjoy free Toni yogurt for a year. Comebacks are not only found in rock music and politics. The remake campaign was once again realized by Jean Etienne Aebi together with the Wirz agency.
