Clear Channel Outdoor launches poster research concept MORE
On Wednesday, the Clear Channel Outdoor – Plakanda Group provided information about its poster research concept, MORE. The planning tool is scheduled to be launched within the year.
The Clear Channel Outdoor - Plakanda Group provided information on Wednesday about its poster research concept MORE. The planning tool is to be launched within a year. MORE - short for Mobility and Outdoor Research - is also based on data on population mobility. According to Beat Röschlin, CEO of Clear Channel Outdoor, MORE "goes beyond what has previously been done in outdoor advertising research in Switzerland. It uses all previous research results and supplements them with scientifically sound findings on mobility." MORE integrates GPS measurements with data from the ETH Zurich frequency atlas to create a stable data model for measuring population mobility. MORE thus follows current developments in outdoor advertising research in Germany and the USA.
In the MORE planning tool, the mobility and GPS measurement data as well as the poster locations and visibility criteria are calculated into target group-relevant performance values. If the corresponding site data is provided, the planning tool can deliver performance data for all individual sites and combinations of sites. MORE is open to all providers, Clear Channel Outdoor announced on Wednesday.
Röschlin also announced the founding of the "MORE Advisory Board" association, which will provide technical support for the MORE project. He invites representatives of the Swiss advertising market to join this association.
In the MORE planning tool, the mobility and GPS measurement data as well as the poster locations and visibility criteria are calculated into target group-relevant performance values. If the corresponding site data is provided, the planning tool can deliver performance data for all individual sites and combinations of sites. MORE is open to all providers, Clear Channel Outdoor announced on Wednesday.
Röschlin also announced the founding of the "MORE Advisory Board" association, which will provide technical support for the MORE project. He invites representatives of the Swiss advertising market to join this association.
