Having cash brings more than just money
Cash is consistently pursuing its «One Brand, All Media» strategy. To that end, the Y&R Group is integrating the umbrella campaign.
The Y&R Group won the pitch for the newly launched Cash primarily with its strategy. Cash is the first media provider in Switzerland to consistently focus on "One Brand all Media". This forward-looking approach offers readers a range of business and financial information tailored to the respective channel. With a completely revised presence in print, online, mobile and TV, this benefit is to be communicated to the target group in a sustainable manner in future. To this end, Advico first developed a new logo in a workshop. The modern font had to make it possible for the agency to strike a balance between digital media and the daily newspaper. The red has become a little darker, the logo is fundamentally smaller and the up and down strokes have been deliberately removed from the angle. "This has a more emotional effect," says Markus Gut, referring with a smile to the antroposophical Weleda lettering. In order to bring the necessary elegance to the advertisements, for example, the former yellow has given way to a classy silver.
The print campaign that is now being launched uses striking arguments to show the benefits for people who obtain information from Cash. Interesting news is standard and is provided by many media. However, Cash is committed to ensuring that its readers, viewers and users are even more successful thanks to information. The promise is that those who read Cash will achieve their goals much faster. The examples were calculated using real hourly rates for management staff.
The Y&R Group has also designed a completely new page for Cash.ch. This will go live in mid-November. A new look, a new structure and a new network have been developed in six workshops with marketing, technical and editorial staff. You can look forward to banners with animated stock market prices or banners with video.
Andreas Panzeri
The print campaign that is now being launched uses striking arguments to show the benefits for people who obtain information from Cash. Interesting news is standard and is provided by many media. However, Cash is committed to ensuring that its readers, viewers and users are even more successful thanks to information. The promise is that those who read Cash will achieve their goals much faster. The examples were calculated using real hourly rates for management staff.
The Y&R Group has also designed a completely new page for Cash.ch. This will go live in mid-November. A new look, a new structure and a new network have been developed in six workshops with marketing, technical and editorial staff. You can look forward to banners with animated stock market prices or banners with video.
Andreas Panzeri
