Top 10: These agency messages caused a stir on Werbewoche.ch 2019
2019 is drawing to a close, and we’re taking a look back. These headlines from the agency world have garnered the most attention over the past twelve months.
The agency landscape is changing. Agencies are being bought, merged, founded and closed. A lot happened in 2019 - our top 10 most clicked agency news only covers a fraction of it. Campaigns, award announcements and job changes are not included in the ranking.
The surprise hit from late fall: Heimat Zürich reacted mischievously to the cheerful shopping mood in the Swiss agency landscape. When Farner bought Rod, Stauffacherstrasse also decided to invest in the future - and bought Farmer. "We have noticed that the hunger in the agency is growing. This is legitimate and only logical if you work well and a lot." We joined in the fun without hesitation and received a lot of positive feedback. As a result, the campaign has PAM encourages people to buy a home - and Foundy PAM (the articles are also in the top 20 best-clicked agency news of the year).
2nd Jung von Matt/Limmat leaves no stone unturned
The creative ranking - the polarizing but firmly anchored attention-grabber of the Advertising Week. After 2017, Jung von Matt/Limmat also won the Swiss ranking of the most creative agencies in 2018 - with an even bigger lead over the competition and more points than anyone has scored for a long time. CCO Dennis Lück brought the ranking victory from FCB Zurich to Wolfbachstrasse. We'll see next February whether he can follow up his personal victory with an agency hat-trick in 2019.
3rd Thjnk Zurich is the new agency of HC Davos
Speaking of Dennis Lück: when FCB Zurich won the creative ranking in 2016, this was made possible in part by the "Bandenbingo" campaign created by Lück for HC Davos. In 2019, the field hockey club decided to switch agencies: HC Davos has commissioned Thjnk Zurich to develop a multi-year communication platform and a new visual identity. The announcement was met with great interest - partly because it was shared via the club's official channels. And field hockey fans are interested in everything that concerns their club.
4th Andy Was Right: Kick-off for social content newsroom
Sir Mary and Shining Pictures founded a new company together in 2019: "Andy Was Right", Switzerland's first social content newsroom. Roger Hämmerli (pictured below), formerly Head of Social Media at Ringier, is in charge. The concept is new in this form in Switzerland. The Berlin-based social agency Storymachine, headed by former Bild editor-in-chief Kai Diekmann, served as a model. The latter reads the MK Advertising week-apparently also on vacation in Turkey and tweeted the article link together with a "Highlander" picture and quote: "There can only be one!"
5th Monami opens a branch in Chur
Since the beginning of June, an old town house in Switzerland's oldest city has been Monami's second home. The reason for this is - among other things - new clients from the region. From Zurich, the agency continues to serve national clients such as Coop, Burger King and UBS. The Chur office was initially set up with two employees, but the premises offer space for more. Apart from the expansion in Graubünden: Monami is certainly one of the agencies to keep on your radar in 2020.
6 Contexta leaves Bern and opts for urban nomadism
It was the bang of 2019 that caused a lot of talk, especially behind the scenes: the Bernese agency veteran Contexta turned its back on its permanent home in the capital and has been wandering around Switzerland ever since. Or more precisely: Zurich. A few weeks ago, she moved from the Letzigraben swimming pool to Wollishofen. Nadine Borter spoke to us in an interview with Werbewoche about the change. In the coming year, we will look into the question of whether the agency's restless wanderings will pay off in the long term.
7. "We wanted to end Y7K as quickly and painlessly as possible"
Rather surprisingly, Y7K left the stage in 2019. For five years, the start-up positioned itself on the market as an up-and-coming digital agency before founders Samuel Alder, Ruben Feurer, Joris Noordermeer and Yves Sinka pulled the plug in 2019 (Werbewoche.ch reported). When we felt that we were longing for a new challenge, we wanted to end Y7K as quickly and painlessly as possible," said co-founder Feurer in an interview with Werbewoche.ch.
8 Digitec Galaxus shakes up the advertising market
Leading Swiss online retailer Digitec Galaxus plans to offer media and creative services to external customers in future. And will thus become a kind of agency. It will operate at least internally under the name "Digitec Galaxus Agency" and combine media services with the approximately ten-strong creative team as required. The basis of the offering - initially online campaigns and package inserts - is the extensive customer data set that Digitec Galaxus has at its disposal. This allows precise targeting, both online and offline.
9. "We developed Q out of pure self-interest"
The advertising industry is also in the midst of the digital transformation process. Jung von Matt/Limmat shows what this can look like in practice: the agency has developed the internal app "Q", taking everyday work into a new age. René Schwarz, Chief Experience Officer, explained in an interview with the Advertising Weekhow the app is changing and shaping agency life.
10. content and form founds subsidiary for marketing automation
Inhalt und Form founded the subsidiary iundf Marketing Technology with a focus on marketing automation services, thus combining technology and creation. To this end, Inhalt und Form brought Urs Blickenstorfer, an expert in marketing technology, on board. With Marketing Automation, Inhalt und Form has its finger on the pulse of the times - and aroused the interest of Werbewoche.ch's readership.
