Book service: Media work in times of crisis
"Only in times of crisis does it become clear whether a company has mastered its media work".
"Only in times of crisis does it become clear whether a company has mastered its media work".books service Media work in times of crisis
Karin Müller is convinced of this. The media consultant for large and medium-sized companies, who previously worked for Tages-Anzeiger, Blick, SonntagsZeitung and Tele 24 and got to know the industry with all its mechanisms, lurking dangers, tricks and rules of the game and now regularly contributes her experience as a TV coach, has written a non-fiction book on the subject of "Professional media work in times of crisis". It is entitled "Hotline Presse" and was published by Orell Füssli. In it, the author argues for the greatest possible openness towards the media: "Only those who provide information quickly and honestly will not become a pawn in the hands of press representatives." She advocates playing out worst-case scenarios, because "in a crisis, both the press and the public know no mercy". Karin Müller describes how "voles, the distinguished, henpecked journalists and senior reporters" hunt for their stories and how to work most constructively with such representatives of a certain typology. These psychological recipes are supplemented with brief analyses of media work in various crisis situations from everyday life. The book also provides many tried-and-tested tips, from how to dress to how to reduce stage fright when dealing with media representatives.
Karin Müller: "Hotline Presse", Orell Füssli Verlag, Zurich.
ISBN 3-280-02692-X, 49 francs.
Karin Müller is convinced of this. The media consultant for large and medium-sized companies, who previously worked for Tages-Anzeiger, Blick, SonntagsZeitung and Tele 24 and got to know the industry with all its mechanisms, lurking dangers, tricks and rules of the game and now regularly contributes her experience as a TV coach, has written a non-fiction book on the subject of "Professional media work in times of crisis". It is entitled "Hotline Presse" and was published by Orell Füssli. In it, the author argues for the greatest possible openness towards the media: "Only those who provide information quickly and honestly will not become a pawn in the hands of press representatives." She advocates playing out worst-case scenarios, because "in a crisis, both the press and the public know no mercy". Karin Müller describes how "voles, the distinguished, henpecked journalists and senior reporters" hunt for their stories and how to work most constructively with such representatives of a certain typology. These psychological recipes are supplemented with brief analyses of media work in various crisis situations from everyday life. The book also provides many tried-and-tested tips, from how to dress to how to reduce stage fright when dealing with media representatives.
Karin Müller: "Hotline Presse", Orell Füssli Verlag, Zurich.
ISBN 3-280-02692-X, 49 francs.
