Braking maneuver
Gross Advertising Expenditures Continue to Plummet
Gross advertising expenditure continues to fallPress and banner advertising suffered heavy losses in gross advertising revenue in November 2001, while radio, TV and posters posted positive figures.Magazines experienced the biggest losses of the past year so far in November 2001: consumer magazines lost 11.2 percent compared to the same month last year, while trade magazines even lost 26.1 percent.
Meanwhile, radio stations posted their best monthly result of the past year to date. After four months of losses, they were able to increase revenues by 13.1% in November. The situation was the opposite for television: After four months of very good results, growth fell to 1.3% in November.
Daily newspapers delivered practically identical figures to October with a drop of 11.8%. Internet banners were able to slow down the nosedive of the last three months somewhat, but still suffered massive losses of 43.9%.
Measured across all media, November showed a loss of minus 8.9%. This makes it the second worst month of the past year behind September. Bruno Amstutz
Gross advertising expenditure by mediaNovember 2000/November 2001 in comparison
in 1000 Fr. 2000 in 1000 Fr. 2001 +/- in %
Daily newspapers 170 907 150 808 - 11.8
Consumer magazines 79 021 70 185 - 11.2
Trade journals 30 007 22 188 - 26.1
TV 76 719 77 733 1.3
Radio 11 860 13 418 13.1
Cinema 5093 4507 - 11,5
Teletext 1691 1550 - 8.3
Poster 30 458 30 488 0.1
Internet banner 3333 1870 - 43.9
Total 409 089 372 747 - 8.9
Source: Media Focus
Meanwhile, radio stations posted their best monthly result of the past year to date. After four months of losses, they were able to increase revenues by 13.1% in November. The situation was the opposite for television: After four months of very good results, growth fell to 1.3% in November.
Daily newspapers delivered practically identical figures to October with a drop of 11.8%. Internet banners were able to slow down the nosedive of the last three months somewhat, but still suffered massive losses of 43.9%.
Measured across all media, November showed a loss of minus 8.9%. This makes it the second worst month of the past year behind September. Bruno Amstutz
Gross advertising expenditure by mediaNovember 2000/November 2001 in comparison
in 1000 Fr. 2000 in 1000 Fr. 2001 +/- in %
Daily newspapers 170 907 150 808 - 11.8
Consumer magazines 79 021 70 185 - 11.2
Trade journals 30 007 22 188 - 26.1
TV 76 719 77 733 1.3
Radio 11 860 13 418 13.1
Cinema 5093 4507 - 11,5
Teletext 1691 1550 - 8.3
Poster 30 458 30 488 0.1
Internet banner 3333 1870 - 43.9
Total 409 089 372 747 - 8.9
Source: Media Focus
