Bouchat's pubic leaf
Guest commentary With the free newspaper Le Matin bleu, Edipresse not only wants to convert non-readers, but also its own journalists, fears Jürg Altwegg.
Guest commentary With the free newspaper
Le Matin bleu, Edipresse not only wants to convert non-readers,
but also its own journalists, fears Jürg Altwegg.
of the association's magazine journalists.ch. Bouchat is a
Journalist with a keen sense for the market and for topics, and at
Edipresse is responsible for launching the free newspaper Le Matin bleu.
It will be distributed to commuters and passers-by in western Switzerland from the end of October.
distributed. Bouchat calls them "non-readers". He wants him, the non-reader
and at the same time educate its journalists.
Because they are actually to blame for the fact that even in the cultivated
something as outrageous as a free newspaper on the
tracks. Bouchat calls the journalists "master thinkers"
(and "self-appointed" ones at that) and demands from them a
"Examination of conscience". "Because the real debate is not financial
Art," writes Bouchat. Of course not: anyone who makes a commuter paper,
pursues noble cultural policy goals. And the fact that it does so is
journalists, who are not able to meet the "needs of non-readers".
ignored and those of the "traditional readers" (meaning the
paying) "have not always been satisfied".
In the face of such principles, which Bouchat has developed in no man's land and
between non-readers and master thinkers, could
You could almost think the man had dishonest intentions. Or suspect that the
panic fear that he has instilled in journalists of the new zero medium
is nothing compared to the shame of the Edipresse publisher,
who does not earn money with Le Matin bleu, but merely wants to
lost sheep before the winter.
Blue against orange: The fact that the new freebie has its tabloid-esque
The fact that the paid parent company will compete with the newspaper is part of the calculation. The
Zero number from Le Matin bleu
is not without its challenges. No comments from master thinkers. The
Material is prepared from agency reports - according to the familiar pattern
for non-readers.
The issue is dated October 7, a Friday. With the
corresponding TV program. But in the sports section, the broadcast of
Switzerland-France. Not the juniors are meant. And on
page one talks about the game "tonight".
Perhaps this is how the newspaper of tomorrow will be invented. Similarly subtle is
the caption on the front page: "In Bern, the fans of the thirteenth
be a player in Köbi Kuhn's team." We would like to thank our colleagues from
free newspaper in no way imply that they are playing football for a game
with twelve players. Presumably their twelfth man is simply
the Köbi ...
With such multi-layered confusion and intellectual
In any case, the demands they place on their non-readers are
Edipresse is on the right track: Edipresse will probably continue its blue Matin
soon have to sell them at the kiosk.
Le Matin bleu, Edipresse not only wants to convert non-readers,
but also its own journalists, fears Jürg Altwegg.
of the association's magazine journalists.ch. Bouchat is a
Journalist with a keen sense for the market and for topics, and at
Edipresse is responsible for launching the free newspaper Le Matin bleu.
It will be distributed to commuters and passers-by in western Switzerland from the end of October.
distributed. Bouchat calls them "non-readers". He wants him, the non-reader
and at the same time educate its journalists.
Because they are actually to blame for the fact that even in the cultivated
something as outrageous as a free newspaper on the
tracks. Bouchat calls the journalists "master thinkers"
(and "self-appointed" ones at that) and demands from them a
"Examination of conscience". "Because the real debate is not financial
Art," writes Bouchat. Of course not: anyone who makes a commuter paper,
pursues noble cultural policy goals. And the fact that it does so is
journalists, who are not able to meet the "needs of non-readers".
ignored and those of the "traditional readers" (meaning the
paying) "have not always been satisfied".
In the face of such principles, which Bouchat has developed in no man's land and
between non-readers and master thinkers, could
You could almost think the man had dishonest intentions. Or suspect that the
panic fear that he has instilled in journalists of the new zero medium
is nothing compared to the shame of the Edipresse publisher,
who does not earn money with Le Matin bleu, but merely wants to
lost sheep before the winter.
Blue against orange: The fact that the new freebie has its tabloid-esque
The fact that the paid parent company will compete with the newspaper is part of the calculation. The
Zero number from Le Matin bleu
is not without its challenges. No comments from master thinkers. The
Material is prepared from agency reports - according to the familiar pattern
for non-readers.
The issue is dated October 7, a Friday. With the
corresponding TV program. But in the sports section, the broadcast of
Switzerland-France. Not the juniors are meant. And on
page one talks about the game "tonight".
Perhaps this is how the newspaper of tomorrow will be invented. Similarly subtle is
the caption on the front page: "In Bern, the fans of the thirteenth
be a player in Köbi Kuhn's team." We would like to thank our colleagues from
free newspaper in no way imply that they are playing football for a game
with twelve players. Presumably their twelfth man is simply
the Köbi ...
With such multi-layered confusion and intellectual
In any case, the demands they place on their non-readers are
Edipresse is on the right track: Edipresse will probably continue its blue Matin
soon have to sell them at the kiosk.
Jürg Altwegg is the media and culture correspondent for the Frankfurter Allgemeine Zeitung in Geneva.
