Bircher muesli in your head

 
Cinema Cavegnwerbung shows the advantages of commercials shown in cinemas for Cinecom. 
There are said to be 3,000 advertising messages that bombard us every day in our part of the world. What of it sticks? On television, we often zap away in the middle of a claim. On the streetcar, our gaze wanders mindlessly from one poster to the next. And in the newspaper, the most we consciously look for is an advertisement in the classifieds ... Advertising in the cinema is completely different. Because when you sit in a movie theater, it's not so easy to avoid advertising. In contrast to all other media, cinema therefore attracts the greatest attention from the audience.
"Advertising without interruption": this is Cinecom's message for the cinema advertising it sells. Markus Cavegn uses a sophisticated text concept to dramatize what can happen with advertising outside the cinema auditorium: "What you read in the advertisements is what sticks in people's minds, the script of everyday life, so to speak."
The conclusion of these texts is that advertising, and therefore advertising messages, are perceived more consciously and intensively in the cinema. "The hit rate with the target audience is high," says Jean-Claude Bruhin at Cinecom. The success per advertising franc invested is correspondingly impressive.
 
Andreas Panzeri