For the first time, the "Werber des Jahres" (Advertiser of the Year), awarded by Werbewoche, was chosen and the Goldbach Crossmedia Awards were presented as part of the Best of Swiss Web Awards Night. This year's Advertiser of the Year was Livio Dainese; the Goldbach Crossmedia Awards went to the "Made Visible" project.
The relaunch of Sbb.ch wins the title "Master of Swiss Web 2018" and is thus the deserved overall winner of the 18th Best of Swiss Web Award Night. The development, commissioned by the Swiss Federal Railways and implemented by UNIC AG, together with Inside Solutions AG, convinced many of the total of 110 expert jury members, as well as the readers of the Netzticker and, in addition, the hall audience of the Award Night. In addition to the Master, the sbb.ch relaunch also won Gold in the Usability category.
70 awards in the categories
Of the 301 projects submitted to the Best of Swiss Web, 86 made it onto the shortlist, from which the 110-strong jury of experts finally selected 11 gold, 25 silver and 34 bronze winners. All of these projects received the corresponding prizes at the Award Night, as well as praise from the laudators and the jury presidents. The Award Night took place for the first time in the Samsung Hall.
| Project |
Client |
Contractor |
Category |
| 50 Years Swiss Hit Parade |
Swiss Radio and Television / Hung Media |
Hinderling Volkart | D ONE |
Technology |
| CSS Insurance: Autumn campaign 2017 |
CSS Insurance |
Notch Interactive AG | Mediacom |
Business |
| Joint Information Platform Natural Hazards GIN |
Office GIN |
Zeix AG | Abraxas Informatik AG | WSL Institute for Snow and Avalanche Research SLF |
Public Affairs |
| iAD LAB Bern. UX (unequal) mediocrity |
School of Design Bern and Biel |
Hinderling Volkart |
Creation |
| MADE VISIBLE® |
Touring Club Switzerland |
Farner Consulting AG |
Crossmedia Award |
| microspot.ch: B2C Performance Annual Campaign 2017 |
microspot.ch |
Schrämli Consulting | Safi Concept GmbH | Attackera GmbH |
Data & Technology Driven Campaigns |
| Migros iMpuls Health Platform |
Federation of Migros Cooperatives |
Namics AG | Aperto GmbH - An IBM company |
Marketing |
| OnlineDoctor platform |
OnlineDoctor AG |
dreipol GmbH |
Mobile |
| Relaunch sbb.ch |
Swiss Federal Railways SBB |
Unic AG | Inside Solutions AG |
Usability |
| SAMSUNG Galaxy S8 - Hide & Seek |
Samsung Electronics Switzerland GmbH |
Jung von Matt / Limmat AG |
Digital Media Campaigns |
| tooyoo |
Tooyoo |
Liip AG |
Innovation |
| UBS Alp trainee |
UBS Switzerland AG |
boutiq AG |
Video |
Source: Best of Swiss Web
| Project |
Client |
Contractor |
Category |
| 50 Years Swiss Hit Parade |
Swiss Radio and Television / Hung Media |
Hinderling Volkart | D ONE |
Innovation |
| Audi digital dealer campaign 2017 |
AMAG Import AG |
Y&R Group Switzerland AG | MEDIACOM Switzerland |
Data & Technology Driven Campaigns |
| bern.com. Drive, life and culture |
Bern Welcome - Tourism |
Hinderling Volkart |
Creation |
| bern.com. Drive, life and culture |
Bern Welcome - Tourism |
Hinderling Volkart |
Public Affairs |
| BlueGlass & UPC - eSports.ch - Gaming Hero Content |
UPC Switzerland Ltd. |
BlueGlass Interactive AG |
Digital Media Campaigns |
| CSS Insurance: Autumn campaign 2017 |
CSS Insurance |
Notch Interactive AG | Mediacom |
Data & Technology Driven Campaigns |
| ETH Real Estate Economics |
ETH Department of Architecture |
Liip AG |
Public Affairs |
| Joint Information Platform Natural Hazards GIN |
Office GIN |
Zeix AG | Abraxas Informatik AG | WSL Institute for Snow and Avalanche Research SLF |
Business |
| LLB / Bank Linth portals |
Liechtensteinische Landesbank AG |
Ergon Informatik AG | Sevenval Technologies GmbH | Unic AG |
Technology |
| Lucerne Cantonal Hospital (LUKS): Relaunch |
Lucerne Cantonal Hospital |
Unic AG |
Marketing |
| M-Budget: Thank God it`s Monday (TGIMonday) |
Federation of Migros Cooperatives / M-Budget |
Jung von Matt /Limmat AG |
Marketing |
| microspot.ch |
microspot.ch |
nexum Agency Switzerland AG | nexum AG |
Mobile |
| Migros - How the Summer Online Campaign Works |
Migros Cooperative Federation |
Jung von Matt /Limmat AG |
Digital Media Campaigns |
| Migros Discover |
Migros Cooperative Union |
Y&R Group Switzerland AG |
Innovation |
| OnlineDoctor platform |
OnlineDoctor AG |
dreipol GmbH |
Business |
| Lucerne University of Education |
PH Lucerne |
Zeix AG |
Public Affairs |
| Relaunch sbb.ch |
Swiss Federal Railways SBB |
Unic AG | Inside Solutions AG |
Mobile |
| smile.direct campaign 2017 |
smile.direct insurances |
Namics AG | Equipe AG |
Data & Technology Driven Campaigns |
| Station |
Station AG |
Station |
Marketing |
| UN Office for Project Services. The next platform |
UNOPS Headquarters |
Hinderling Volkart |
Usability |
| Valais/Wallis Promotion "This is how the heart of Switzerland sounds". |
Valais/Wallis Promotion |
CONTEXTA AG |
Video |
| VIAC - the digital pillar 3a |
WIR Bank Cooperative |
VIAC AG | Ergon Informatik AG |
Innovation |
| WiMS - Winter Service Management System for Central Switzerland |
Transport and Infrastructure, Canton of Lucerne, Road Inspectorate Department |
Ergon Informatik AG |
Technology |
| too expensive? - Denner do something! |
Denner AG |
Rod Communication Ltd. |
Crossmedia Award |
| Zurich Journalism Award. Going digital |
Zurich Journalism Award Foundation |
Hinderling Volkart |
Creation |
Source: Best of Swiss Web
| Project |
Client |
Contractor |
Category |
| 50 Years Swiss Hit Parade |
Swiss Radio and Television / Hung Media |
Hinderling Volkart | D ONE |
Creation |
| bern.com. Drive, life and culture |
Bern Welcome - Tourism |
Hinderling Volkart |
Usability |
| bern.com. Drive, life and culture |
Bern Welcome - Tourism |
Hinderling Volkart |
Mobile |
| CSS Insurance: Autumn campaign 2017 |
CSS Insurance |
Notch Interactive AG | Mediacom |
Marketing |
| EWB - Bern becomes faster |
Energy Water Bern |
Maxomedia AG |
Digital Media Campaigns |
| Graubünden Tourism "Hearty ban on photography". |
Grisons vacations |
Jung von Matt /Limmat AG |
Digital Media Campaigns |
| Hinderling Volkart. From the bottom of our heart |
Hinderling Volkart AG |
Hinderling Volkart |
Creation |
| Hinderling Volkart. From the bottom of our heart |
Hinderling Volkart AG |
Hinderling Volkart |
Mobile |
| Campaign to promote the Helsana Plus App |
Helsana |
Jung von Matt /Limmat AG |
Data & Technology Driven Campaigns |
| Kids by Vögele Shoes The Shoe Trojan |
Karl Vögele AG |
CONTEXTA AG |
Business |
| Small wonders of the world |
Federal Office for the Environment FOEN |
Butcher Rottmann Bürge | ROCKET FILM |
Crossmedia Award |
| Lucerne Cantonal Hospital (LUKS): Relaunch |
Lucerne Cantonal Hospital |
Unic AG |
Public Affairs |
| M-Budget: Thank God it`s Monday (TGIMonday) |
Federation of Migros Cooperatives / M-Budget |
Jung von Matt /Limmat AG |
Digital Media Campaigns |
| microspot.ch |
microspot.ch |
nexum Agency Switzerland AG | nexum AG |
Usability |
| microspot.ch |
microspot.ch |
nexum Agency Switzerland AG | nexum AG |
Technology |
| Migros Group Working World |
Migros Cooperative Union |
Liip AG |
Business |
| MigrosMania |
Federation of Migros Cooperatives |
Wirz |
Marketing |
| PostFinance - ICT specialists called to the Challenge |
PostFinance AG |
Maxomedia AG |
Digital Media Campaigns |
| Relaunch sbb.ch |
Swiss Federal Railways SBB |
Unic AG | One Inside |
Business |
| Relaunch sbb.ch |
Swiss Federal Railways SBB |
Unic AG | Inside Solutions AG |
Marketing |
| Relaunch sbb.ch |
Swiss Federal Railways SBB |
Unic AG | Inside Solutions AG |
Public Affairs |
| Rivella: Immersive Storytelling |
Rivella AG |
Notch Interactive AG |
Data & Technology Driven Campaigns |
| Rivella: Immersive Storytelling |
Rivella AG |
Notch Interactive AG |
Digital Media Campaigns |
| rokka |
Liip AG |
Liip AG |
Technology |
| Sanitas - Autumn campaign |
Sanitas |
Serviceplan Group Switzerland AG / Mediaschneider AG | Serviceplan Group Switzerland AG / Hoy AG |
Data & Technology Driven Campaigns |
| Schwyzkultur.ch |
SchwyzKulturPlus |
Clavadetscher Design for Culture and Business | Guidle AG | Cando Image GmbH |
Public Affairs |
| Sherpany Boardroom 4 |
Agilentia AG/SHERPANY |
Agilentia AG/SHERPANY |
Business |
| Station |
Station AG |
Station |
Creation |
| The Body Shop E-Learning |
The Body Shop Switzerland AG |
Joinbox Ltd. |
Mobile |
| The uncozy sweater |
WWF Switzerland |
Wirz |
Video |
| UBS Kids Cup Finisher Clips |
UBS |
YOVEO |
Innovation |
| UBS Star Manager |
UBS Switzerland AG |
Equipe |
Data & Technology Driven Campaigns |
| ZLPro |
Office for Supplementary Benefits to AHV/IV |
emineo AG |
Public Affairs |
| Zurich Tourism |
Zurich Tourism |
Amazee Labs |
Marketing |
Source: Best of Swiss Web
All links to the awarded projects can be found on Bestofswissweb.ch