Jan De Schepper elected "Publicitaire de l'année"
Jan De Schepper, Marketing Director of Swissquote, was awarded the "Publicitaire de l'année" prize at the fourth Night of Communication, which honored the best campaigns in French-speaking Switzerland at the end of May at the Olympic Museum in Lausanne.
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The prize has been awarded since 201 2018 by the three professional associations Leading Swiss Agencies LSA, Swiss Advertising Association SWA and KS/CS Communication Switzerland and rewards a professional for their commitment to communication and marketing in French-speaking Switzerland. Jan De Schepper will be the new ambassador for the industry next year, succeeding Michael Kamm, CEO of Agence Trio and "Publicitaire de l'année 2018". With this appointment, the jury members have put a representative of the client in the spotlight for the first time.
One mission and three messages to convey
Jan De Schepper's election is a reminder of the important role of advertisers: "We have our share of responsibility because we contribute to the local dynamic between agencies and the media. Incidentally, this is the real raison d'être of the SWA - of which I am a member of the Board of Directors - which works for the interests of advertisers on a daily basis."
Jan De Schepper also emphasizes that business communication is an important growth vector for our economy: "Certain initiatives are trying to restrict advertising in Switzerland, such as the recent ban on billboards in cities. However, advertising is of the utmost importance if companies are to continue to develop and offer their employees a job. It is also called upon to provide information. It is therefore vital to stand up for the freedom of advertising!"
Creativity is also a key concern of the new "Publicitaire de l'année". According to him, this makes all the difference in a world where the amount of content consumers are exposed to is constantly increasing: "French-speaking Switzerland is full of creative talent and innovative ideas to allow brands to reinvent themselves and stand out from this variety of content in an original way."
According to Swissquote's Marketing Director, it is necessary to promote high-quality creativity in order to allow agencies to stand out: "Thanks to creativity, advertising becomes more appealing and attractive in an environment that increasingly makes it appear harmful or intrusive. It is therefore the responsibility of agencies and clients to offer bold advertising content with high added value."
De Schepper is looking forward to taking on these various challenges during his mandate as an ambassador for the industry.
