David Schärer to Serve as the New Jury President of the Goldbach Crossmedia Awards
David Schärer has been named the new jury chair of the Goldbach Crossmedia Award. The communications expert and agency founder succeeds Marco Taborelli, who helped shape the award as jury chair for 18 years.
The Goldbach Crossmedia Award David Schärer will serve as the new jury chair. The communications expert and agency founder succeeds Marco Taborelli, who played a key role in shaping the industry-recognized award during his 18 years as jury chair.
Focus on Cross-Media Integration
For 23 years, the Goldbach Crossmedia Award has recognized campaigns that intelligently integrate media and reach their target audiences in a relevant and effective manner. The focus is on communication solutions in which individual channels are not used in isolation, but rather complement one another in their impact and contribute to a compelling overall concept. The award thus recognizes the strategic and creative quality of cross-media campaigns and is part of m&k’s creative ranking.
New Jury Chair with Industry Experience
With David Schärer, the chairmanship is now also being taken over by an expert in the Swiss communications and media industry. Schärer headed the public relations unit at Jung von Matt/Limmat before founding the agency Rod in 2007 and leading it until 2019. He is a member of the Art Directors Club Switzerland, lectures on campaigning, and has received numerous awards, including several Effies and the title of «Advertiser of the Year 2021/22.» Since fall 2024, he has been leading the agency DS Studio in Zurich.
Schärer also has a personal connection to the Goldbach Crossmedia Award: In 2007, he himself received an award for the «V-TEAM» campaign for the Unilever brand Knorr.
A Pioneering Achievement That Has Achieved Classic Status
«The Crossmedia Award was a pioneering achievement and has established itself as a staple among strategy and creativity awards. Personally, I’m looking forward to the jury’s discussions on best-in-class networking strategies,» says David Schärer.
Christoph Marty, CEO of the Goldbach Group, on the handover of the presidency: «Marco Taborelli has played a key role in shaping the Goldbach Crossmedia Award with great dedication and a keen eye for outstanding campaigns. I would like to thank him sincerely for his loyalty, his dedication, and his clear-handed approach to judging over the years. With David Schärer, the chairmanship is being taken over by someone who knows creativity, cross-media impact, and the Swiss media landscape from personal experience. I am delighted that we were able to secure him as our successor and look forward to the fresh ideas he will bring to the further development of the award.»
For more information about the Goldbach Group and the award, visit https://www.goldbach.com.
Responsible at Goldbach Group: Christoph Marty, CEO of the Goldbach Group; David Schärer, Jury Chair of the Goldbach Crossmedia Award and founder of DS Studio
